The internet today is flooded with video content and is a large contributor to overall internet traffic. The popularity of these videos can be attributed to their ability to attract the audience and explain complex topics simply and effectively.

Explainer videos, as the name suggests, help in explaining something about your company or product in a fun and engaging way. The video could be about the company mission and core values or process and instruction to use the product. These short informative videos can attract user attention and are of immense value from a marketing perspective.

In the digital era, explainer videos have become a necessity for your overall marketing efforts. Let us discuss a few reasons why you need explainer videos.

1. They attract the right audience.

People on the internet have a very short attention span. They are less likely to read paragraphs of text about your company and product. The visually attractive features of Videos are an engaging medium for communicating and interacting with your audience.

Also, they are more persuasive and can compel the audience to take the desired action. A well-produced explainer video attracts your audience and retains them for a longer duration.

Information conveyed through the audio-visual medium is easier to digest and has a high retention value. Explainer videos include a voice-over, background music, and strong visuals that help in creating an emotional experience for your audience. Hence, these videos are quintessential to forming a meaningful relationship with your audience.

2. It increases website traffic.

The success of your online site depends on your SEO ranking and web traffic. Search engines love video content, and if the video provides value to the customers, it is more likely to appear at the top of search results.

Explainer videos can hold viewers’ attention for a longer duration and increase the average time spent on your website. These videos can also be shared across multiple platforms which increases your brand reach as more and more people become aware of your company.

Having a high-quality explainer video embedded in your page can increase the organic traffic on your site. Also, having valuable content on the site attracts the right audience that is more likely to buy your product if they can find value in it.

3. It offers a return on investment

Compared to other marketing tools, explainer videos have a high return on investment. Producing an explainer video may be slightly expensive. However, the return generated in terms of high traffic, SEO ranking, and conversion rate pays for itself in the long run. Hence, explainer videos are a cost-effective investment for your business.

4. It has a higher conversion rate

People are more likely to buy a product when they see its uses in action, and explainer videos do exactly that. Also, some complex products like software, electronics, mobile apps, specialized equipment, etc., require detailed explanation to understand their intended use.

An explainer video demonstrates real-life problems and how using the product can solve such issues. Moreover, it includes detailed instructions about product usage to ensure safe and effective usage. Hence, having an explainer video on your site helps in converting your audience into loyal customers.

5. It helps in explaining complex topics easily.

Explainer videos are a great tool to explain complex topics to your customers. People are less likely to go through text on your website to learn about your company, core values, and services. However, impactful explainer videos can do the job in seconds.

It presents the information in a fun and engaging way. Using creative and exciting images and characters, you can make your audience understand the importance of your product and how it can make their life better.

These are some of the reasons that make explainer videos a necessity for fostering business growth and success.