The Benefits of Advertising on Weibo

Weibo, China’s most popular social media platform is a great platform for advertisers to advertise their product and reach out to their potential customers. More and more companies are investing in Weibo advertising to penetrate into the Chinese market.

Weibo advertising offers a vast range of benefits. In this post, we will look at them.

1. Massive exposure

Weibo has more than 400 million monthly active users. Who would want to miss the opportunity of reaching out to such a huge audience? Weibo has different advertising options which allow you to interact with your target audience. You can reach out to your target audience and build a large fan base. Weibo has a great penetration rate in the Chinese audience. People from all corners of China use Weibo to interact with their friends, family, and colleagues. Weibo provides massive exposure for brands to target the Chinese audience all across China.

2. Increase sales

Weibo is a great platform for advertising. You can target your potential customers based on their demographics and interests. This ability to target customers based on demographics and interests increases the chances of sales. For example, if you want to advertise for a sports bra, you can choose the women of age 18-50 with interest in shopping and health. You can also choose the location to show the ads to people in the targeted area. You can display ads, run campaigns, form groups, promote content in user’s newsfeed and directly sell on Weibo. You have more control over the audience you want to target in Weibo advertising.     

3. Improve brand awareness

There is no secret to improve your brand awareness. You have to consistently keep interacting with your target audience. It takes time to build brand awareness. Advertising options like fan tunnel allow you to promote a specific post or your account at the top of the user’s newsfeed. When you don’t have a huge fan following, these advertising options can really give you immediate followers. And more importantly, Weibo users love to share the content they like. So if you are creating good quality content that resonates with customers, they will love to share it with their friends. This can really give a boost to your brand awareness, earn new customers and build brand recognition.

4. Increase web traffic

Weibo ads can guide users to your company’s website. It increases your website traffic. More importantly, these users are voluntarily visiting your website. So there are probable chances of conversions. When users visit your website, they can learn more about your product or services. And if they like your product, they are more likely to purchase it. Increased quality web traffic also help in SEO of your website as well.         

5. Low expenses

One of the major perks of advertising on Weibo is it offers high returns on investments. To create the same impact by other marketing options, you have to invest a huge amount whereas Weibo can do the same at very low expense. You can reach out to customers all over China. And more importantly, your business is available to customers 24/7. Weibo ads are a budget-friendly option for both SME and large businesses.  

6. Enhanced customer support

Weibo advertising allows easy and quick interaction between customers and business. Your customers can reach to you anytime. If they have any issues, they can message you and reach to you quickly. You can provide them better customer support by resolving their issues. This increases your brand credibility and builds brand loyalty. More importantly, this ease of interaction allows you to understand your customers better. They can comment on your post, give feedbacks and post suggestions to let you know what their needs are.

So these are the key benefits of advertising on Weibo. If you are planning to launch your product in the Chinese market, indeed, Weibo advertising is a great way to start your marketing and advertising campaign.