The Role of Advertising Agencies for Promoting Businesses

We live in a technology-driven world that changes very fast. The world of advertising has evolved over the years with the rise of technology. Many companies turn to advertising agencies in Philadelphia to promote their business because the right agency can help your brand reach the right audience and increase sales. Read on to learn in detail how such agencies can help.

Help You Find the Right Target Audience

Every business makes products or offers services with a target audience in mind. For example, a beauty product company’s target audience is young women or women in the ’30s. There is no “general” audience in the business.

Casting your audience net too wide is an expensive mistake for businesses. It wastes time and money and results in poor ROI. The right advertising agencies in Philadelphia would help narrow down your audience through strategic marketing.

An advertising agency uses the concept of targeted advertising. The agency develops a campaign based on who they will target. No matter what your business niche is, you will get success when you target the right people who are interested in buying your products and services.

Create Brand Awareness

Just finding your target audience is not enough; you need to get your brand’s name out there. You need to build brand awareness and it is not a simple exercise. The right agency can help you build such brand familiarity that people will instantly relate to a few things when you mention the brand name. For example, when we hear the name Nike or Adidas, we think about shoes.

The marketing agencies in Philadelphia can also help with build brand loyalty and convert one-time buyers into loyal ambassadors.

Meet the Changing Landscape

Digital platforms and marketing channels are always changing in the world of advertising. Advertising agencies in Philadelphia are aware of the changing digital landscape and help businesses navigate successfully through the changes.

For example, ad agencies can help you with influencer marketing which is a popular marketing method these days to reach the right audience and persuade them to buy a recommended product. Influencer marketing on Instagram alone was around $1.8 billion markets in the year 2018. And It is expected to reach $10 billion by the year 2020.

Long story short, the right advertising agency would build brand affection and help tailor the advertising campaign for your target audience successfully. Whether it is Google AdWords or using influencers, the right advertising agency can develop the right strategy for your business.

Help in Getting Traditional Advertising Right

TV Advertising

Despite the rise of digital marketing platforms, some traditional advertising mediums are still holding ground. Do you know TV advertising remains highly effective even in this digital era? Here are some facts supporting this claim.

· According to an AC Nielsen survey, American adults watch lots of television, around 5 hours of live and time-shifted television shows every day.

· According to eMarketer research, 195 million US viewers are expected to watch television in 2019 which will grow to 204.1 million viewers by 2022. It means 60% of the US population would watch television

The power of sight, sound, and motion build an emotional connection with the audience. Hence, TV advertising continues to remain forefront in traditional advertising. The advertising agency can help businesses effectively use the power of traditional advertising to promote your business.

Print Advertising

According to MarketingProfs survey, the response rate for direct-mail marketing is 37% higher than email marketing. One of the reasons is 98% of 18 to 23-year-old adults prefer print over digital media. When making purchase decisions, people are more likely to trust paper printed advertisements than advertising seen on search engines.

Print advertising is not going anywhere and you need to use it to your advantage. Advertising agencies in Philadelphia can help your business figure out which traditional modes of advertisement are worth exploring and can give better ROI. Together they can craft an advertising campaign that is a potent combination of digital and traditional advertising that can bring success.

Thus, you can see the right advertising agency plays a multi-faceted role in promoting your business and help achieve success. So do you have any questions about advertising agencies in Philadephia?