Product designing and development is maybe the most important aspect of a product, a well-designed product can create or generate demands in the market even if there are none. At the time when smartphones and laptops were in high-demands, nobody could have thought a product which is in the middle of these i.e. a Tablet might become so famous with the users.

Think about it, why did people choose Tablets over laptops and smartphones?

Design.

The product design of the Tablet was such that it generated interests among the users and demands in the market.

In this post, we shall discuss some aspects of product designing and development and how it is important to marketing.

What is Product Designing and Development?

Product designing and development is the phase when manufacturers hire designers to shape-up a particular idea, both internally and externally. Product designing and development involves aesthetics, shade, design, software application, coding and so one of the ideal product.

Some Important Stages in Product Designing and Development

The product design goes through various complex stages, some are mentioned as follows:

1) Research and Discovery: In this stage, the medical device designer determines customer needs and specifications which is the primary aim. A designer also researches through previous projects that had similar demands. An exploration of physical aspects of the device concerned is also studied, like: whether the device would contact the user, whether it should be portable, its size etc.

2) Specification Development: After the research is done, the designers focus on the material requirements, software tools, major restrictions, and other quantifications of the device concerned.

3) Engineering: This is the most important and complex step in the medical device designer process. Engineering as a whole includes; mechanical, electrical and software engineering. The customary designing tools and the 3D CAD software are used to initiate the design engineering process.

4) Prototyping: After the device has been engineered, a prototype of the device is developed. A prototype is the test version of the original device concerned. Prototyping helps in determining the problems and mistakes concerning the device.

5) Manufacturing: A full-scale manufacturing of the device is carried out once the above conditions are systematically fulfilled.

How is Product Design Useful for Marketers?

Some important points that marketers can learn through product designing and developments are:

1) A good design will help you fight the competitive market and take a unique stand.

2) In the technology market, product design attracts a lot of customers. In today’s world, people are more interested in features rather than the base idea.

3) In heavy machineries like bulldozers, ships or tanks, product design can be the ultimate decider on efficiency and usefulness.

4) A good product design always helps in building the image of the brand eventually converting into future profits.

5) Product design often influences consumer behaviour, major brands like Apple, Microsoft, or Louis Vuitton, Tommy Hilfiger have their own unique features and those features act as an introduction to the brand among the consumers.

In conclusion. Slack et al, in a 2007 research paper quoted:

“Good design satisfies customers and communicates the purpose of the product to its market. The objective of a good product design is to satisfy the customer by meeting their actual needs or expectation.

This, therefore, enhances the competitiveness of the organisation; product design can therefore be seen as starting and ending with the customer. The job of the product designers is to achieve designs that exceed the customer’s expectation.

They also try to design a product that performs well and is reliable during its lifetime, a product should be designed in such a way that it is easy to manufacture.

Using design through a business ultimately boots the bottom line by helping to create better products that compete on value rather than price”

This research perfectly sums up the value of product designing and development in lieu of marketing. A good design and easy development can create a good image of your brand among the customers and you can generate profits for the coming future.

Business Conference calls are gaining momentum because of its ability to bring employees together in real-time communication.

It has long been used by large corporations but with the rise of cloud computing or cloud communications, the business conference has become accessible to all types of organizations.

Business conference calling is a remarkable option whenever meeting in-person is not feasible or unnecessary. Reliability, the ease of access, and the usability of business conference calls make them the ideal option in numerous circumstances.

And that’s not all. Let’s dig in to learn more about the truth behind the popularity of the China business conference in London.

The Benefits of Business Conference Calls

As mentioned earlier business conference calling comes with a plethora of benefits such as:

Low Cost

Conference calling diminishes the need for face-to-face or in-person meetings and allows to save significant money there.

This is because physical meetings come with several expenses. You need to spend thousands on the venue/room hire, travel, and food for holding a single event.

And if you are a small business, such expenses can have even more of an impact on your budgets due to scaling effects.

But with business conference, you can recreate the meeting experience from your desk. Today’s advanced web conferencing solutions enable you to share and present ideas and have detailed discussions with ease.

Also, the services are cost-effective, offering a financially sustainable way to collaborate. You can subscribe to advanced conference calling platforms for low monthly charges. They allow you to access a custom-branded conferencing interface by telephone or via an internet browser like Google Chrome, Firefox, or Internet Explorer.

Long story short, swapping an in-person conference means zero travelings and the cost associated.

Increase Efficiency

Conference calling is one of the fastest ways to bring your employees together even if they are sitting at greater distances.

The obvious gain is that you and your employees do not need to waste time traveling to for in-person meetings. Conference calls are location independent so you can schedule it in a couple of minutes and at any time that works for all the participants.

Organizing an in-person conference has an average lead time of 7 days. But you can initiate conference calls instantly and solve any issues expediently.

Good for the Environment

By opting for business conferencing, you also contribute to saving the environment.

Are you wondering how does that happens?

Well, you don’t need to take notes with pen and paper or to print out documents to share around.

According to a report, a return from a flight from London to New York accounts for 25 percent of the person’s yearly carbon footprint.

In a nutshell, conference calling reduces the overall carbon footprint of your business significantly by reducing the need to travel.

Facilitates Remote Working

The deadly pandemic has made remote working a nice-to-have working style to a must-have. Many organizations are allowing 100% remote working for an indefinite period of time. And conferencing solutions play a key role in ensuring the remote working goes seamlessly.

In fact, remote working is not possible without teleconferencing. The biggest benefit of conference calls is that it provides a vital way to make sure your remote workers are well-informed and included, and allow for regular hand-offs and check-ins.

Ability to Cast a Much Wider Net

China business conference in London through conference calls keep the geographical proximity out of the equation. This means you cater to a greater number of stakeholders. Subsequently, you stand to funnel much more investment into your business.

It’s a no-brainer that reaching a wider audience and boosting the number of potential partnerships helps make successful partnerships and investments more likely.

And it’s not partnerships. Conference calls help you widen your net as you search for potential candidates.

You can conduct interviews through conference calls which is a wonderful way of speaking with candidates from further afield without either of you have to travel.

You will get the best candidate for your requirement. And even after the interview stage, the candidate doesn’t need to relocate.

So, are you taking the advantage of business conference calls? Do you have any questions about the China business conference in London? Please feel free to leave your comments below.

For most business owners, including women entrepreneurs, it is crucial to obtain the right amount of funding to get their startup operations up and running. There are several ways in which you might finance your business, including getting a business loan and applying for a business grant. Let us find out more about getting business grants for women startups.

Business grants for women startups

Given a choice, it makes more business sense to apply for a grant rather than a loan. A loan application process can be lengthy, requiring detailed documents and collateral, and you must repay the loan with interest. On the other hand, with grants, while you do need to provide detailed documentation and business plans, you don’t have to pay back the grant money.

That means, with a business grant, you won’t be pawning your future and shouldering the financial burden of future repayments. However, the agency or company offering the grant may ask you to keep them updated about your business progress towards any previously agreed-upon business goals.

Finding business grants for women startups

When it comes to getting free monetary resources for your business, there are several private organizations, state organizations, and government agencies that offer startup business grants specifically for profit-driven small businesses. Running an online search for “business grants for women startups” can point you toward plenty of promising leads, including the official U.S, government grants site, and online databases like Candid. You will, however, need to sift through them to find grants that give preferential treatment to women entrepreneurs.

Here are a few things you can do:

• Look up the official website of the agency or company offering grants.

• Find out the amount and number of grants they offer every year.

• Check what their submission dates are for sending in grant applications.

• Find out about entry requirements.

• Find out if, in addition to funding, they offer other things like a free trip, a workshop, business training, networking opportunities, and a Pitch Day event to pitch the startup idea directly to investors.

The U.S, government reserves a percentage of its federal contracts for women-owned small businesses. These grants are generally for those businesses whose owners are from the economically disadvantaged bracket or which are from industries in which women are under-represented. For instance, women-run businesses in forestry, manufacturing, construction, HVAC, solar energy, research, and so on.

Eligibility for women startup business grants

Your startup may qualify for a business grant if it meets certain ownership requirements like being minority or women run or if it supports specific government initiatives.

To improve your chances of getting a small business grant, you need to do the following:

• Come up with a pre-revenue startup idea.

• Put together a detailed business plan for your startup.

• Explain what your product or service is and highlight if it is simply something you enjoy or something that the market urgently needs.

• Describe your largest target market in specific detail.

• Prepare a list of your competitors and find out what they are doing right to meet market demand.

• Explain the exclusivity of your products and services.

You will enhance your chances of getting a grant if you can show that your business is likely to enable social welfare.

To facilitate the grant application process, it will help to list all the documents you will need to submit and familiarize yourself with grant writing. If you qualify for a grant, the agency let you know and inform you about their reporting and accountability details. If you agree to their terms, they will give you the funding.

Alternative methods for raising funds

Applying for a business grant can be time-consuming and there is no guarantee that you will receive approval for the funding. In that case, if you find that your startup is not eligible for a grant, you might want to consider alternative methods for raising funds such as crowdfunding. You will find plenty of reliable crowdfunding platforms online. In return for the funding, you will need to offer your backers gifts, product samples, or business equity. There are also some platforms that can raise money without any strings attached.

At times, we often keep hearing about if business conference providers are really worth the money. If one takes a close look at what it takes to organize a successful business conference, the answer is easy to find. As we move ahead, let us understand the benefits of business conference providers and how they make a difference in organizing business conferences.

Organizing a business conference

Proven business conferences like the China business conference in London need meticulous arrangements. Right from organizing the venue to planning the schedule, there exist many tasks that need a detailed and bird’ eye view approach. That means, it can be challenging for one team without any experience to organize business conferences. Here is where experienced business conference providers help in making life easier.

What will business conference providers take care of?

Anything and everything that is needed for organizing a business conference. Let us assume that a global level business conference – the China business conference in London – is about to happen. How to get started with planning it? How to organize the venue? How to go about inviting the guests? What should be the schedule of the event? How many days should the plan be? In these lines, there can be many doubts.

Business conference providers can take care of many aspects that need attention. Here are some areas where business conference providers will help you:

Guest List and Hospitality: Global business conferences need participation from speakers and participants from across the globe. This necessitates organizing a lot of their travel and accommodation. Business conference providers will take care of such aspects as they have hands-on experience in dealing with such aspects. You may even get lucky if they have tie-ups with airlines and travel agencies which will help in offering tickets and accommodation at discounted prices.

Language: If the events are taking place in another country or location, often language can be a hassle. By outsourcing event organizing to business conference providers, you can eliminate all such cultural and language hassles. All that you need to do is choose a reputed business conference provider who will grasp your requirements perfectly. Stay in constant communication with the team and oversee how the arrangements are going on. When you choose a local business conference provider adept at organizing global business conferences, they would plan and organize every detail of the conference as per your preferences.

Venue: When you are planning to bring bright minds to the industry, the venue should be more than just perfect. That said, the venue might cost a bomb too. You also need to maximize the usage of the venue by leveraging the facilities. If any extra guests attend than the usual limit or in case of any unforeseen incidents, you should be able to deliver the back up for the conference to keep going on. Expert business conference providers will know dealing with such incidents in a professional way assuring you peace of mind.

Schedule: Speakers speeches, presentations, lunch and tea breaks, fun activities, group interactions – a business conference can be a blend of many types of activities. The events should be lined up and organized in a way not to clash with other plans. They should be streamlined in such a way that participants should not feel the event monotonous nor tiring. All such meticulous details are well taken by professional business conference organizers.

Checklists: Organizing an event can be tested in many aspects. How good an event is organized adds to the brand value of the host. It can make or mar the relationship between the participants and the organizers. In this process, you will have to deal with many checklists ranging from the menu to participant booklets. Business conference providers will make all such aspects simpler with their years of experience.

Thus, when we make an introspection if business conference providers are really worth the money, the answer will be a big Yes! They will assure return on investment for every dollar spent, in the form of enhanced business reputation and market value. So, choose a reputed business conference provider and create an impression on the participants and raise the bar in hosting and organizing business conferences.

Search Engine Marketing, well known by SEM’s name, is highly cost-effective for reaching out to the target audience. SEM can fit into the budget of each y business. It helps you out in the company’s growth and competing with other competitor companies.

There are tons of businesses worldwide competing to reach similar goals and achieve them; you will require an efficient company of search engine marketing in China (adstochina.westwin.com/what_we_do/search_engine_marketing). Now, online presence has become highly crucial, and you cannot neglect the importance of SEM for your business growth. But to avail all benefits of search engine marketing, you need to know how it helps you in your business growth, use it for marketing purposes, and much more.

It helps you to create a distinct online presence for your company and service. SEM is known for influencing search engine’s power, such as Google, for reaching out to the potential and target audience. You must be well-known to pay-per-click marketing or advertising, which is quite similar to SEM.

What Benefits Your Business Can Avail With Search Engine Marketing:

After knowing the importance of SEM, let’s move forward towards the role it plays in your business growth and the crucial benefits you avail when you choose search engine marketing for your business:

It Helps In Reaching Target Audience Instantly:

Business professionals use search engine marketing for describing Google-paid search ads. Generally, this technique is used in terms of a short-term strategy to bring immediate visibility to the services and products. When we compared SEM with SEO, i.e. Search Engine Optimization, we find that the paid search ads can provide you with real-time and instant results. This is because, with SEM, you reach to target customers or audience instantly.

SEM Boosts Brand Awareness:

Google Search Ads and paid ads permit advertisers to represent the brand name with the ad’s headlines, description, or display URL and via extension links. With these, you can identify that the ads are paid search ads and contribute to exclusive brand awareness. You can see these ads on the top results provided by the Google search engine.

It Generates Geo-Targeted Search Ads:

With SEM, you get the ability to target customers based on location. You just have to establish ads based on different languages and the place where you want them to appear. You get the opportunity of specifying the city and the country. You can even select a definite region around the world.

Helps You In Managing Ads Easily:

You can easily manage the paid search ads. Google Ads permits you to schedule your marketing campaigns, i.e. you can smoothly run and stop the ads at your convenience, any time. You can set up campaigns as per your budget and can even go through the performance speed. Such identification helps you in the augmentation of ads for bringing more traffic towards the business.

Pay Only Per Action:

When the paid search ads are generated, they will be available on the Google search for free. You have to pay when an action is made or when a customer clicks on the ad. With SEM, you get no cost exposure & brand awareness over search engines.

You Can Appear & Rank On Competitors’ Related Keywords:

It is one of the best practices you can perform with SEM. The idea is creating ads that will be promoted for appearing on the competitors’ – related keywords. Such a technique allows you to get more exposure to the competitors’ keywords. You get the perfect chance of converting competitors’ audiences to your business clients.

You Can Measure Your Performance:

Paid search ads allow you to test your business ads’ performance and measure the results generated through every marketing campaign. With Google Ads, you get access to comprehensive and in-depth data collected by the best performing ads:

·  Impressions

·  Click-Through-Rate (CTR)

·  Clicks

·  Top performing keywords.

It thoroughly depends upon the campaign goals. You can measure the performance and pinpoint the facts that must be optimized for more accurate performance shortly.

Target The Optimal Audience Through Your Optimized Ads

SEM is a distinct and proven way to thoroughly reach specific businesses’ audience based upon the audience’s search intentions. Your ads will appear only to those consumers who have searched keywords, queries related to your brand, products, or services. You have to choose the most appropriate keywords, which perfectly fits your products and for which you will trigger the ads.