Social Media Marketing- Why it is Powerful Weapon to Get Website Success
Out of the growing number of Chinese internet users, a large percentage have at least one account on the leading Chinese social media platforms like WeChat and Weibo. If you want to get the attention of these potential consumers for your business, you need to be on social media as well.
Social media marketing in China can help drive online traffic to your website and make more people aware of your products and services. And if you are offering what they want, it will increase your sales and bring your business success.
Here are some reasons why social media marketing in China (adstochina.westwin.com/social-media-marketing-in-china) is such a powerful weapon for website success in China:
It leverages social media trends
Social media trends are a good indicator of what people find fascinating and what they are talking about on local, national, and international levels. As these trends tend to capture public attention and drive online traffic, leveraging them for marketing purposes can turn the limelight on your products and services too. You can use the top trending themes to create attention-grabbing advertising campaigns and make your website better known to your target audience.
Additionally, you can assess what the current public sentiment is and use that to modify and improve your website and business services.
It builds social relationships
To achieve business success on social media, you will need to build relationships with your potential customers. If you are accustomed to traditional marketing modes, many of them won’t work as well on social media. For instance, unless you are a renowned company, people may disregard repeated calls to action to buy your products or services. They have become too used to such advertising tactics.
You will need to give them a good reason to care about your brand and visit your website. By engaging with them on a real level on things that interest them, you may be able to position yourself and your business as something they can relate to and trust. They may then become interested in checking out what you have to offer and may become loyal brand customers.
It fosters better customer service
By embedding social media applications on your website, you open up better communication channels with current and potential customers. You can keep track of what they are saying about your brand. You can respond quickly to queries, concerns, and complaints. Most people will appreciate the effort on your part, and that can improve your brand’s public image and get you more customers.
It is effective for promotional purposes
By taking advantage of paid advertising on the top social media platforms like WeChat, Weibo, Tencent QQ, and Baidu, you can get your products and services before more people around China. As users consider these platforms to be trustworthy, they will not hesitate to check out the advertisements and promotional content that appear on them. If you create attention-grabbing marketing campaigns, you can potentially get over a million views, and your business may correspondingly prosper.
In addition to paid promotion, you can also use images, videos, blogs, articles, and other free promotional modes to boost your online profile. You can create original content on Baidu Tieba and focus on engaging with specific groups to promote your brand. As long as your content interests the target group and you post regularly, You can gain a lot of organic following in this manner, and there is always a chance that some of your followers will transform into buyers.
It is useful for demographic targeting
Although millions of Chinese people use social media, they are not all necessarily going to become your customers. So, publishing marketing posts without any prior plan probably won’t work out too well. You might even end up wasting your marketing budget. To avoid that, you should carry out in-depth market research and pinpoint potential buyers by age, buying habits, interests, location, and income. The next step is to use this data to customize your advertising campaigns to attract these different segments to your website and convince them that using your products and services will benefit them.
As you see, if judiciously used, social media marketing in China can be extremely powerful in determining your website and business success.
Digital Advertising on Baidu: A Recipe for Success
China is an ever-flourishing marketplace, one that is being tapped into by foreign businesses relentlessly every year. Entering the Chinese market has many implications to your business, the highest of which would be a much larger target audience. Expanding your business into China may seem like a tempting option, but keep in mind there are multiple factors to consider before jumping the gun, one of which is Baidu advertising (adstochina.westwin.com/Baidu-Advertising)!
What Is Baidu?
Let’s start at the beginning; Baidu is a successful Chinese company that focuses on web services. Established in the year of 2000, it is currently one of the largest internet companies in the world. Offering a wide range of services, Baidu is most popularly known for its efficient search engine. You may think of Baidu’s search engine as the Chinese equivalent of Google.
Baidu is responsible for over 70% of the Chinese internet-search queries, which comprises of over tens of billions of searches on its search engine in just a month. Additional to its methodical search engine, Baidu also offers data storage capacity, music-streaming services, images, and maps. From a marketing standpoint, Baidu’s most interesting service offered is its pay-per-click ads!
Baidu Advertising: A Recipe For Success
Evidenced by what you’ve read so far, marketing with Baidu is no joke. Most of Baidu’s revenue is generated from marketing and advertising. There are multiple ways in which you may use Baidu advertising and marketing services to not only promote your brand but also tap into the burgeoning and ever-growing Chinese marketplace. Here are three common ways to take advantage of Baidu advertising:
1. Baidu Tuigang
A Baidu advertising platform (quite similar to Google Adwords or Adsense) which enables advertisers to promote their ads by displaying it on search result pages and other websites while on the Baidu search engine. Now, even though the main admin interface for Baidu is in Chinese, you can now develop an English version of the same. However, if you’re looking to tap into the Chinese market, it might be more beneficial for you to keep the interface in Chinese.
2. ProTheme
This type of Baidu advertising involves displaying of promotional links and ads on specific web pages (that are under the Baidu Union). It is a much more specific way of advertising through Baidu, than say Tuigang.
3. Pay-For-Placement
Pay for placement is a very good advertising technique, one that is shunned by Google. Luckily, Baidu promotes it, and if you wish to promote your brand using P4P, you may do so with Baidu! This allows companies to reach out to customers after specific searches. Companies may bid on keywords to have their ads/website information displayed on search engine result pages.
Now that you have an idea about Baidu advertising and how it could be beneficial to your brand’s promotion, let’s find out why one would choose Baidu advertising over the rest?
Why Choose Baidu Advertising?
Let me put it this way: Baidu owns over 70% of the Chinese market share, making it impossible for other competitors in the market to come close to this figure. Much like Google rules the Western world, the Baidu market share is just too big a slice for anyone else to come in and steal the spotlight.
Now, here’s the interesting part: research proved that Chinese consumers do not mind having online ads and website links on their search engine result pages. They further believe that any company willing to promote their promotes using pay for placement must be reputable and respected. This is surprising, given that the customers in the West have varied responses.
With Baidu ads splashed over 600,000 Chinese web pages, you don’t even have to think twice when considering the potential growth factor it would have on your company: the marketplace for new business is truly enormous.
The Success Stories?
Many foreign companies have reported massive rates of success from Baidu advertising, especially when compared to other forms of advertisement; this just goes to show how popular Baidu advertising is among the Chinese population: not only ads target PC users, but also other users that access the Baidu search engine web pages via mobile and tablets. Google claims less than 2% in the Chinese market today. Even with other players in the Chinese market, like Sogou, Haosou, and Shenma, Baidu has got to be the first port of call when it comes to search marketing campaigns and advertising in China.
Essential Things to Consider When Hiring A Digital Marketing Agency
When looking for a China digital marketing agency to pull off marketing campaigns in China, one of the toughest markets to tackle, you may run across many companies offering you heaven and earth, and everything in between. They will offer to get you millions of hits on Baidu, to get you trending on Weibo, and much, much more. How do you decide between the legitimate claims and the ones which are nothing more than smoke and mirrors? Here are some tips to help you decide:
Top Tips to Find Digital Marketing Agencies
You can search online to find the best digital marketing agencies that offer campaigns for China. Contact at least three or four and inquire about their operation methods. Here are a few things you would want to keep an eye out for:
Take on marketers who can handle China’s social media ecosystem
Digital marketing in China works very differently from digital marketing in the US, UK, or elsewhere in the world. This is because China’s social media needs are broadly met by WeChat and Weibo, as compared to the wide range of social platforms available in other countries. So, when you choose a marketing agency, make sure that they are intimately familiar with the Chinese digital ecosystem. You must also go through the undoctored results and metrics from their previous campaigns to judge their capability in tackling the challenging tasks you might throw at them. Another important thing to keep an eye out for is if the agency has other clients who are in your field, thus demonstrating that they have knowledge on how to market your product.
Don’t just focus on keywords while hiring
Many digital marketing companies these days focus entirely on keywords and putting together long lists of SEO search phrases. But keywords often have little impact on the success of your marketing campaigns. What really works is using those keywords, plus a lot of secondary research, to create ads, landing pages and content that turns those clicks into sales leads. Make sure your marketing agency is not just focused on generating lists of keywords, but also on following up those keywords with the hard work that comes after.
Have a method ready to measure ROI
Reliable digital marketing agencies will prove the return on investment of their efforts, putting in place tools and analytics that will tell you everything relevant to your business growth in China. Some of the common things you can expect to see are:
● Analytics showing metrics and tracking the growth over time of your website traffic and ad effectiveness.
● Call tracking systems to measure how many sales leads you’re getting and closing every day.
● Suggestions on how to reduce your advertising cost per new customer and increase your profit margins.
Approach your marketing goals holistically
Digital marketing agencies often make the misstep of focussing purely on ads and social media sponsored posts. However, in order to reach greater levels of success on digital media, it is important to look at your entire digital footprint and to work on all aspects of your web presence. If you come across an agency that does not just this but also works with you to improve your offline marketing efforts and helps you build your place in the local Chinese community, you can rest assured of quick and stable growth over time.
Last but not least, have a clear plan in mind
Always ask the agency you hire to give you a high-level overview of the marketing plan before they begin any work. Check that the agency has a detailed process to follow and can explain how exactly it all works for you. Here are some things to keep an eye out for:
● They should start with a discussion about your goals, needs, and objectives, as well as developing a good understanding of your business situation.
● They should then let you know of the baseline measurements and analytic data, so you can measure the ROI and track improvements over time.
● They must develop good-looking and effective landing pages to send your ad-traffic to.
● They must improve the SEO and content on your website, revamping if necessary, so as to turn more visitors into sales leads.
● They must work closely with your Chinese social media and email marketing accounts to improve your online visibility and traffic.
How SEO Company Makes Your Site Visible Online?
You may be wondering how your business can prosper from SEO if you are not hiring an SEO company. If you are new to digital marketing, it can be a little complicated. If you are purchasing for SEO services online, probably you have come across a few SEO companies. Although they discuss their services on their sites, still it is difficult to understand what exactly these companies do. Here we will be answering what is an SEO company and discuss a few ways how SEO firms are a boon for your business.
All about SEO Company
It offers search engine optimization (SEO) services to businesses for helping them to improve their visibility on the web. SEO is the process to make changes to your content and business design for making your site more attractive to the search engines. The better your site is optimized for search engines, the higher the chances your website will be to rank on the initial page of the search engine results for phrases and keywords that are significant to your product/service or business offering.
A huge benefit of using Dallas SEO Company is they are experienced in helping brands to get top ranks on search engines. The experts know the tricks to help you draw more organic traffic to your website through various search engines. An SEO agency consists of professionals in various areas of search engine optimization. These professionals offer a wide range of services like developing a strategy keeping in mind your products and services, auditing your site and implement tactics that will help to reach your goal. They will treat your site as if they are using their own site. They will make decisions for your website’s SEO is an effort for maximizing the return on investment and help your business to succeed.
Benefits of using an SEO Agency
There are various benefits to hiring SEO experts to help to optimize your site for the search engines. Here we will discuss three ways how an SEO company can help your business to grow.
SEO Company helps your business in improving your Search Engine Rankings
By using the updated strategies and tools, an SEO firm knows how to improve your site to make it look attractive to various search engines. For attracting your ideal buyers they will help you to choose the right keywords. They will make sure that your website architecture is optimized for search engine crawling. They also identify what changes your brand can make to your content and site design thereby improving the chances to rank high on the search engine results page. The higher your content ranks for important phrases and keywords, the better are the chances of getting relevant and new leads.
Help in Improving the Quality of your Website Traffic
By helping your company’s website to rank high on the search engine results page, Dallas SEO Company also helps in increasing the traffic quality coming to your website. Please try to understand, if you want to rank for phrases and keywords that align accurately with your service or product offering then the traffic that you are drawing to your site is much more relevant. As you are bringing more traffic to your website, you are increasing the chances to influence conversions. This is because the users who are visiting your site are likely to be interested in your services or products. A recent survey shows that although pay-per-click ads are always on top of the search engine results page, over 70 percent of searches get converted from clicks on the first page of search results. It is because most people find the world’s most popular search engine more credible. So a proper SEO strategy will surely attract more traffic.
Provides Measurable Outcomes
Another way your SEO agency can help your business to succeed is by delivering measurable results. Unlike traditional marketing strategies, SEO can be measured and tracked easily during every step of your campaign. By asking your firm for a monthly analytics report about your SEO campaigns, you can get an idea of how the SEO services are valuable for your business.
SEO Services: Ensuring the Best Results for Your Business
SEO or search engine optimization is a way to get higher search engine rankings. It involves a set of practices and tools to help optimize a website to get greater visibility on search engines and to be found by more and more people.
Yes, SEO can deliver good and optimal results. But the work involved tends to be very technical; requiring knowledge, expertise, and experience for the job. For this reason, hiring Philadelphia SEO services can be useful for businesses to ensure the best results for higher search engine rankings.
Here’s how SEO services can help you get the best results for your business.
Expertise and Knowledge
It is one thing to know about SEO – the basics, the work involved, etc. But whole another gamut to actually perform the tasks required for the job.
SEO involves website audit, the right design to improve website usability, keyword research, content (website copy, blogs,), meta descriptions, link building, and so much more. The images on the website need to be optimized for SEO as well as the headings. The external links need to be of top quality. The content also needs to be useful, relevant and infused with the right keywords.
Companies offering SEO services have the necessary expertise to carry out the task for their clients in the best possible manner; for the best possible results. They have an expert team in place to carry out the different tasks as necessary for each type of business and their unique requirements.
SEO services also continuously analyze the success of their results. So, without wasting any time, they can change or tweak strategies that are proving to be ineffective.
Extensive Experience in Different Arenas
SEO services work with businesses across industries. They know how to optimize the websites for local SEO and for the global search results. They will carry out the SEO work for each business without using cookie-cutter methods. For instance, if you need local SEO services, it is best to hire a local agency with knowledge about the city and its businesses. Houston SEO services will be able to help get your local business rank higher on search engines enabling people looking for your product or service offering in Houston to find you easily.
Most local SEO companies, with an expert team at the helm, also offer national and global SEO services. So, you can work with them for different SEO requirements easily. If you wish to expand your business’s reach beyond local boundaries, you can hire the same professionals for the job easily.
The Need for Surefire Results
SEO companies also operate a business. They need to be successful for their continuing existence. To be successful, they need to produce the desired results for their clients. So, they will work extra hard to ensure that all their clients are satisfied with the SEO work they have done for them.
SEO service that you hire will also be invested in the success of your website optimization. So, you can expect the best of the work from professional SEO services.
The Right Return on your Investment
The results you get from SEO services will be an optimal return on investment (ROI). SEO services are quite an economical vis-à-vis the ROI they bring. Within a short amount of time, you will be able to see the results of the SEO efforts for which you are paying an agency.
SEO requires time to produce results. It also requires ongoing efforts. But you can hire the services as per your budget. You can define your targets and choose a service package accordingly.
The Right Results
SEO essentially helps more people to find your business website. It increases your chances of improved sales. With optimal SEO work, you can actually improve your business. In this day and age; where everyone is searching for everything online – you need a robust SEO strategy in place to be found by the people looking for your business offerings.
Without SEO in place, you can end up losing potential customers. With the help of the right expertise, experience, and the motivation to succeed on your behalf; SEO services can be of tremendous help to businesses.
