Category Archives: SEO Tips
How an SEO Agency in Houston Can Land New Businesses?
If you have an SEO agency in Houston, chances are you are looking for diversified clients ranging from finance and travel to automotive and entertainment all with their unique SEO requirements. What would be your strategy in attracting these organizations and provide next-level SEO- by using a flexible tracking solution that helps in delivering authentic SERP data regularly. The following ways can help you in gaining new businesses.
Do your homework before making the presentation
The perfect way to win over a potential client is to be aware of the opportunities and challenges in their online space before making a pitch. To get an understanding of their search landscape, research the keywords that are applicable for your prospect and load those keywords in your SEO analytics tool. Let them run for a week, and you can turn the tracking on and off for any number of keywords you like, and whenever you like. In this way, when you want to highlight your expertise, you can show them with hard data on their search visibility and customized strategies to help them improve. Going for the pitch with deep insights in just 4 to 5 days will make you look like an SEO expert and the potential clients will understand that you can easily handle any obstacles unleashed on the SERPs by an online update or new competitors jumping into the arena.
Thoroughly check your data from every angle and
As a Houston SEO agency, you are striving to manage the visibility of numerous clients at any given time, and all the clients have multiple sites, operate in various industries and verticals around the globe, and target an ever-growing list of products and topics. So, when prospective clients expect personalized SEO recommendations, you need to be precise about your data. It means you should have the ability in tracking and segmenting tons of keywords.
You need to acquire more SERPs
Your task is to research and compile a list of keywords for every potential client. When a single keyword returns only one SERP, and people’s searches are as distinctive as they are, the longer is the list, the higher is the scope of insight. It is the difference between peruse and a peel, thereby understanding the whole picture. For instance, your prospective client has a beauty product chain with a brick-and-mortar as well as an online store across the US. You want to know how each of the products appears to the majority of searchers – does a ‘girl’s eyeliner’ return a different SERP than ‘eyeliner for girls’? The next step is to focus on the locations, languages, and devices of target audiences. When your SEO agency in Houston is tracking the exact places in influential global markets, you are aware of how businesses in different industries are performing in various cities across the globe. By using the SEO analytics tool, you can also segment any SERP feature like videos, snippets, and knowledge graph that helps in identifying exactly where threats and opportunities lie on the SERP.
Why Your Business Needs Digital Marketing to Realize its Online Goals?
For many international companies, there are plenty of financial incentives for expanding their operations to China. As one of the fastest-growing economies in the world, the country offers extensive business opportunities that can potentially result in immense profits. Additionally, with 854 million and counting people on the Chinese internet, you have plenty of scopes to market your products and services. However, to tap your target audience successfully, you will need to harness the power of digital marketing in China.
Let us consider some of the reasons why your business needs digital marketing to realize its online goals:
Digital marketing allows you a more extensive reach
To make your brand a household name in China, you will need to get your products and services before as many people as possible. It is much more convenient to do this through digital marketing in China (adstochina.westwin.com/Digital-Marketing-in-China) than using traditional tactics. Given that an increasing percentage of the population accesses the internet using handheld devices like smartphones and tablets, they will be more likely to notice your advertisements if they are online.
People go online on the lookout for entertainment, knowledge, and advice. They also use the internet to socialize, share things, and make purchases. If you can tap into their digital activities and create appealing and persuasive brand advertisements, you are likely to have a chance of success.
Digital marketing allows you to research your target audience
While having an online presence on the Chinese internet is important, It is not sufficient in itself to aid your digital marketing efforts. Everyone online is not likely to be interested in your products and services and so random targeting will only end up being a waste of your time, effort, and finances. Instead, you need to research your target audience and the channels they frequent and tailor your marketing strategies specifically towards those. Additionally, for marketing success, you can segment your target audience by age, gender, location, income, education, interests, and so on, and create different marketing campaigns targeting these segments.
Digital marketing allows for multiple marketing channels
To reach your target audience and realize your business goals, you need to be on the digital platforms and channels that they use. You can leverage the different elements of digital marketing such as blogs, videos, banner advertisements, infographics, pay-per-click (PPC) advertising, email marketing, search engine optimization, and social media optimization. Additionally, depending on your budget and requirements, you can make use of paid or organic marketing efforts.
Digital marketing allows you to engage in search engine marketing
Search engine marketing is a crucial aspect of digital marketing in China. Paid advertisements and promoted content can be very effective in the country as, unlike in the West, people haven’t yet become blase about them. If they come across your banners and find them interesting, they will click on them. So, the more easy-to-find your content is, the better for you.
By using specific keywords and keyword phrases in your marketing campaigns, you can make it easier for your target audience and other potential customers to find your content and review your products and services. Then, depending on how useful they find your brand, you could get plenty of sales.
Digital marketing lets you track and analyze your advertising campaign performance
To make sure that your advertising campaigns are working well and you are getting good ROI, you need to track and monitor their performances. You can analyze the measurable results like visits, clicks, conversions, impressions, and click-through-rates, and decide how to proceed further. You can try out different strategies that match your budget, channel requirements, and time limit for achieving marketing goals and go with the ones that deliver the results you want.
As you see, digital marketing in China can facilitate the promotion of your products and services in the country. However, if you are not fluent in Mandarin, Cantonese, and other Chinese languages or are not very familiar with the local culture, you should consider working with a China-focused digital marketing agency. They can advise you about tailoring your content to local trends and requirements to get maximum exposure. They will also vet your content to ascertain that it is socially and legally appropriate in China.
Digital Advertising on Baidu: A Recipe for Success
China is an ever-flourishing marketplace, one that is being tapped into by foreign businesses relentlessly every year. Entering the Chinese market has many implications to your business, the highest of which would be a much larger target audience. Expanding your business into China may seem like a tempting option, but keep in mind there are multiple factors to consider before jumping the gun, one of which is Baidu advertising (adstochina.westwin.com/Baidu-Advertising)!
What Is Baidu?
Let’s start at the beginning; Baidu is a successful Chinese company that focuses on web services. Established in the year of 2000, it is currently one of the largest internet companies in the world. Offering a wide range of services, Baidu is most popularly known for its efficient search engine. You may think of Baidu’s search engine as the Chinese equivalent of Google.
Baidu is responsible for over 70% of the Chinese internet-search queries, which comprises of over tens of billions of searches on its search engine in just a month. Additional to its methodical search engine, Baidu also offers data storage capacity, music-streaming services, images, and maps. From a marketing standpoint, Baidu’s most interesting service offered is its pay-per-click ads!
Baidu Advertising: A Recipe For Success
Evidenced by what you’ve read so far, marketing with Baidu is no joke. Most of Baidu’s revenue is generated from marketing and advertising. There are multiple ways in which you may use Baidu advertising and marketing services to not only promote your brand but also tap into the burgeoning and ever-growing Chinese marketplace. Here are three common ways to take advantage of Baidu advertising:
1. Baidu Tuigang
A Baidu advertising platform (quite similar to Google Adwords or Adsense) which enables advertisers to promote their ads by displaying it on search result pages and other websites while on the Baidu search engine. Now, even though the main admin interface for Baidu is in Chinese, you can now develop an English version of the same. However, if you’re looking to tap into the Chinese market, it might be more beneficial for you to keep the interface in Chinese.
2. ProTheme
This type of Baidu advertising involves displaying of promotional links and ads on specific web pages (that are under the Baidu Union). It is a much more specific way of advertising through Baidu, than say Tuigang.
3. Pay-For-Placement
Pay for placement is a very good advertising technique, one that is shunned by Google. Luckily, Baidu promotes it, and if you wish to promote your brand using P4P, you may do so with Baidu! This allows companies to reach out to customers after specific searches. Companies may bid on keywords to have their ads/website information displayed on search engine result pages.
Now that you have an idea about Baidu advertising and how it could be beneficial to your brand’s promotion, let’s find out why one would choose Baidu advertising over the rest?
Why Choose Baidu Advertising?
Let me put it this way: Baidu owns over 70% of the Chinese market share, making it impossible for other competitors in the market to come close to this figure. Much like Google rules the Western world, the Baidu market share is just too big a slice for anyone else to come in and steal the spotlight.
Now, here’s the interesting part: research proved that Chinese consumers do not mind having online ads and website links on their search engine result pages. They further believe that any company willing to promote their promotes using pay for placement must be reputable and respected. This is surprising, given that the customers in the West have varied responses.
With Baidu ads splashed over 600,000 Chinese web pages, you don’t even have to think twice when considering the potential growth factor it would have on your company: the marketplace for new business is truly enormous.
The Success Stories?
Many foreign companies have reported massive rates of success from Baidu advertising, especially when compared to other forms of advertisement; this just goes to show how popular Baidu advertising is among the Chinese population: not only ads target PC users, but also other users that access the Baidu search engine web pages via mobile and tablets. Google claims less than 2% in the Chinese market today. Even with other players in the Chinese market, like Sogou, Haosou, and Shenma, Baidu has got to be the first port of call when it comes to search marketing campaigns and advertising in China.
How SEO Company Makes Your Site Visible Online?
You may be wondering how your business can prosper from SEO if you are not hiring an SEO company. If you are new to digital marketing, it can be a little complicated. If you are purchasing for SEO services online, probably you have come across a few SEO companies. Although they discuss their services on their sites, still it is difficult to understand what exactly these companies do. Here we will be answering what is an SEO company and discuss a few ways how SEO firms are a boon for your business.
All about SEO Company
It offers search engine optimization (SEO) services to businesses for helping them to improve their visibility on the web. SEO is the process to make changes to your content and business design for making your site more attractive to the search engines. The better your site is optimized for search engines, the higher the chances your website will be to rank on the initial page of the search engine results for phrases and keywords that are significant to your product/service or business offering.
A huge benefit of using Dallas SEO Company is they are experienced in helping brands to get top ranks on search engines. The experts know the tricks to help you draw more organic traffic to your website through various search engines. An SEO agency consists of professionals in various areas of search engine optimization. These professionals offer a wide range of services like developing a strategy keeping in mind your products and services, auditing your site and implement tactics that will help to reach your goal. They will treat your site as if they are using their own site. They will make decisions for your website’s SEO is an effort for maximizing the return on investment and help your business to succeed.
Benefits of using an SEO Agency
There are various benefits to hiring SEO experts to help to optimize your site for the search engines. Here we will discuss three ways how an SEO company can help your business to grow.
SEO Company helps your business in improving your Search Engine Rankings
By using the updated strategies and tools, an SEO firm knows how to improve your site to make it look attractive to various search engines. For attracting your ideal buyers they will help you to choose the right keywords. They will make sure that your website architecture is optimized for search engine crawling. They also identify what changes your brand can make to your content and site design thereby improving the chances to rank high on the search engine results page. The higher your content ranks for important phrases and keywords, the better are the chances of getting relevant and new leads.
Help in Improving the Quality of your Website Traffic
By helping your company’s website to rank high on the search engine results page, Dallas SEO Company also helps in increasing the traffic quality coming to your website. Please try to understand, if you want to rank for phrases and keywords that align accurately with your service or product offering then the traffic that you are drawing to your site is much more relevant. As you are bringing more traffic to your website, you are increasing the chances to influence conversions. This is because the users who are visiting your site are likely to be interested in your services or products. A recent survey shows that although pay-per-click ads are always on top of the search engine results page, over 70 percent of searches get converted from clicks on the first page of search results. It is because most people find the world’s most popular search engine more credible. So a proper SEO strategy will surely attract more traffic.
Provides Measurable Outcomes
Another way your SEO agency can help your business to succeed is by delivering measurable results. Unlike traditional marketing strategies, SEO can be measured and tracked easily during every step of your campaign. By asking your firm for a monthly analytics report about your SEO campaigns, you can get an idea of how the SEO services are valuable for your business.
SEO Services: Ensuring the Best Results for Your Business
SEO or search engine optimization is a way to get higher search engine rankings. It involves a set of practices and tools to help optimize a website to get greater visibility on search engines and to be found by more and more people.
Yes, SEO can deliver good and optimal results. But the work involved tends to be very technical; requiring knowledge, expertise, and experience for the job. For this reason, hiring Philadelphia SEO services can be useful for businesses to ensure the best results for higher search engine rankings.
Here’s how SEO services can help you get the best results for your business.
Expertise and Knowledge
It is one thing to know about SEO – the basics, the work involved, etc. But whole another gamut to actually perform the tasks required for the job.
SEO involves website audit, the right design to improve website usability, keyword research, content (website copy, blogs,), meta descriptions, link building, and so much more. The images on the website need to be optimized for SEO as well as the headings. The external links need to be of top quality. The content also needs to be useful, relevant and infused with the right keywords.
Companies offering SEO services have the necessary expertise to carry out the task for their clients in the best possible manner; for the best possible results. They have an expert team in place to carry out the different tasks as necessary for each type of business and their unique requirements.
SEO services also continuously analyze the success of their results. So, without wasting any time, they can change or tweak strategies that are proving to be ineffective.
Extensive Experience in Different Arenas
SEO services work with businesses across industries. They know how to optimize the websites for local SEO and for the global search results. They will carry out the SEO work for each business without using cookie-cutter methods. For instance, if you need local SEO services, it is best to hire a local agency with knowledge about the city and its businesses. Houston SEO services will be able to help get your local business rank higher on search engines enabling people looking for your product or service offering in Houston to find you easily.
Most local SEO companies, with an expert team at the helm, also offer national and global SEO services. So, you can work with them for different SEO requirements easily. If you wish to expand your business’s reach beyond local boundaries, you can hire the same professionals for the job easily.
The Need for Surefire Results
SEO companies also operate a business. They need to be successful for their continuing existence. To be successful, they need to produce the desired results for their clients. So, they will work extra hard to ensure that all their clients are satisfied with the SEO work they have done for them.
SEO service that you hire will also be invested in the success of your website optimization. So, you can expect the best of the work from professional SEO services.
The Right Return on your Investment
The results you get from SEO services will be an optimal return on investment (ROI). SEO services are quite an economical vis-à-vis the ROI they bring. Within a short amount of time, you will be able to see the results of the SEO efforts for which you are paying an agency.
SEO requires time to produce results. It also requires ongoing efforts. But you can hire the services as per your budget. You can define your targets and choose a service package accordingly.
The Right Results
SEO essentially helps more people to find your business website. It increases your chances of improved sales. With optimal SEO work, you can actually improve your business. In this day and age; where everyone is searching for everything online – you need a robust SEO strategy in place to be found by the people looking for your business offerings.
Without SEO in place, you can end up losing potential customers. With the help of the right expertise, experience, and the motivation to succeed on your behalf; SEO services can be of tremendous help to businesses.
