It has been noted that most websites on the first page of Google receive majority clicks and it shows that a website will receive a higher click-through rate and more traffic if it is on the top of the search engine results. Consumers use smartphones and technology to look for products and services. When they search using specific keywords, your website will show up on the search engine results, and this will attract a higher number of website visitors. SEO can help improve the online visibility of your business to a great extent.

How does SEO work?

Google is a widely used search engine across the globe. Their search results are based on the authority and relevancy of the pages which it has crawled and then included in the web index. Google tries t provide the best answer to any users query and uses more than 200 signals in scoring the search results. SEO is about optimizing the website so that it is easier for the users to navigate and to ensure that it is easily accessible. The website should use words which people type in the search engine so that Google can provide an excellent user experience with high-quality content.

If you want to work on the SEO strategy of your business, a Houston SEO expert will help you build a strategy that aligns with your long term business goals. The experts research keywords and choose the ones that are most searched for. Google has a team of quality raters that will evaluate the quality of the results and then rank the website. They include a number of aspects to ensure that they give the best answers to users. The Page rank will calculate the authority and popularity of the page and will help improve the quality of links to the website from other websites. SEO requires quality content, keyword research, and link building. You need to ensure that the content on your website is relevant and high in quality. You will have to update the content from time to time so that you give your users something new each time they visit the website.

What is onsite SEO?

Onsite SEO includes the activities on a website which improve its organic visibility. It includes optimization of the website and content in order to improve the experience, relevancy, and accessibility for all the users. The activities in onsite SEO include keyword research, onsite optimization, technical auditing, and user experience.

What is offsite SEO?

Offsite SEO is about all the activities which are carried outside of the website in order to improve organic visibility. Also known as link building, offsite SEO tries to increase the links to the website. It includes content marketing, digital PR, outreach, and promotion.

A successful SEO strategy will have both, onsite and offsite SEO. However, it is important to remember that Google will penalize in case of low-quality links or content. In order to achieve a higher ranking on Google search results, it is important to constantly work on the SEO strategy and improve the content on your webpage. A professional SEO expert will help you choose the right keywords and links that will attract visitors to the website. SEO is complex and requires market knowledge and technical knowledge. Hence, if you are not aware about the different ways you can built a marketing strategy using SEO, it is best to outsource the service.

SEO is a form of growing traffic to your website in an inorganic manner. There is no guarantee that the visitor to your website will convert into a buying consumer, but there is a chance they become loyal to your brand. SEO can lead to higher brand awareness which will ensure that the consumers trust you. When you are at the top of the search engine results, you need to ensure that your website is easy for the users to navigate and it does not take a lot of time for the web pages to load.