It’s the talk of the town if the industry has a big seminar or conference coming up. Everyone is making preparations, and you’re wondering, “Can I be doing that as well?”

True, business conferences can be costly, but you can get much more value for your money. In reality, a great conference will set you up for years of success on its own.

Many small business operations are now done online, remotely, and sometimes immediately, thanks to a wide variety of low-cost technological solutions. Meetings can be held, tools can be shared, presentations can be given, preparation can be given, and so much more can be done without ever leaving the workplace.

Have you ever considered attending a business meeting, talk, or conference but weren’t sure if it was worthwhile? “Why attend business conventions, lectures, and events?” you might wonder.

There will be weekly, monthly, and annual conferences and conventions where like-minded people congregate to discuss a wide range of subjects specific to your field.

It does not matter if the economy is going up or down. Business conferences generate new thoughts, ideas, and ways to tackle several problems.

They particularly help us with subjects that are beyond our reach. If you want to market your product in China, but you live in London, you might want to go to a China Business seminar in London. This China Business seminar in London will help you gain insights about the marketing policies in china and also the know-how of the Chinese market.

A China Business Seminar in London will consist of companies and people that deal with the Chinese market and possibly are successful in doing so. Therefore, interacting with such people at a China Business Seminar in London might enhance your expertise.

Some reasons to attend a business conference are:

Learning from people.

One of the most appealing aspects of most business conferences is the chance to discover something new. Although there are many excellent small business conferences hosted across the Internet, through online conferencing, and over teleconference lines, some educational advantages are only available in a live, face-to-face environment.

You can watch and observe from visual cues, body language, and the overall mood and experience at live events. These nonverbal features, as well as the ability to see, sense, touch, and comprehend the content being conveyed, will provide a different dimension of learning that is difficult to achieve by online events.

Marketing

Conferences can be a perfect place to advertise your business to prospective customers if you’re a B2B organization. Speaking with customers who may like your goods or services one on one may be more successful than sending them an email or calling them. It encourages you to demonstrate your enthusiasm for your company and clearly respond to any concerns they might have.

Getting to know your competitors

If you’re going to a small business meeting to learn about programs, your competitors will be there for the same reason. Live events allow you to see who your rivals are right up close, learn more about their companies, collect knowledge on their strengths and disadvantages, and do analysis to help you give your company an advantage.

Networking your way through…

A great conference will draw business professionals from all over the region, if not the world. Like so many people in one venue, it’s a fantastic way to meet new people.

Those new contacts will help the company in a variety of ways. To list a few possibilities, you might find new clients, sellers, prospective buyers, and collaborators for new products.

Networking at a business meeting can be overwhelming for certain people. After all, in such a crowded setting, how do you know who to talk to and how do you have fruitful conversations?

The trick is to have brief encounters with a lot of people and then pick out the ones with whom you want to have more in-depth conversations.

In conclusion, you can almost guarantee that if you spend the time and resources to attend a live event that is beneficial to your small company, you can return home with new tools, important connections, and a refreshed strategy that can help you handle and expand your business more effectively than ever.

The growth of eCommerce is staggering. According to statistics, the share of eCommerce is 20.1% and is expected to grow beyond forecasted trends. The reason being increasingly more customers have recognized the comfort and the potential of eCommerce. In its initial days of trends, people refrained from the fear of quality and payment safety. But the giants like Amazon and Flipkart have made eCommerce a household name for everyone.

If you are looking to increase your sales through leveraging the potential of eCommerce in China, you will need the help of the China eCommerce Agency. There are many reasons why you need their helping hand here. Besides, we will also help you understand how to find a perfect eCommerce agency for your business.

Why you need an eCommerce agency in China?

Chinese internet regulations are quite stringent. Besides, the way customers would want to buy online in China differs from the rest of the world. The authorities do mandate many aspects before one can successfully launch their eCommerce in China. Collaborating with a China eCommerce Agency will help you navigate the process with comfort. They will help you in processing the documentation, and provide clear insights about how to target the right audience.

Steps to choose a perfect eCommerce agency

Choosing an eCommerce agency can be tricky. When there are many options available and all seem alike, you should know how to search for a proven eCommerce agency to take your business ahead. Here are some steps that you should follow while choosing an eCommerce agency for your business.

Step 1: Check the businesses the agency worked with earlier

eCommerce may look the same from the exterior. But the customer mindset, the way we sell the product, attract and retain the customers all differ from business to business and niche to niche. Thus, when selecting an agency, check if they already worked with a business of your domain. It helps you to understand if they can tackle the challenges and provide result-oriented services.

Step 2: Look at the size and expertise of their team

eCommerce involves many aspects. Right from designing the website to making it clean in terms of UX and UI and designing the flow as per the customer’s convenience, many aspects come into the picture. This implies that your eCommerce agency should have enough people to be able to meet the technical tasks seamlessly.

Step 3: Offshore or onshore

When talking about eCommerce in China, the language hassles may rise for non-Chinese brands. To avoid this, try looking for a Chinese eCommerce agency that provides services to non-Chinese speakers. You can also check if they have branches in your country to decide on on-shore or off-shore services.

Step 4: Budget and branding

There is no fixed budget for setting up an eCommerce website. As a business owner, you would want to run it at a minimal budget or spend and make it a lavish one. The choice is yours. Pick a budget that is in your comfort range before you approach an eCommerce agency. Then, you should check with the plans that your agency is offering. Some agencies would charge workwise – for website creation, for ad creations, for promotion, etc. While some others will provide a discount through the package which would sometimes turn out as affordable options.

Step 5: Creativity

Attracting an audience is now a challenging task. Every user is now aware of what happens when they see an ad. Thus, the online audience is tending to be picky giving the designers and marketers stiff competition. This mandates that ad campaigns and website creation should be creative along with the flow of UI and UX for an eCommerce agency. Hence, look at the portfolio of your agency and request their success rates with their previous clients. You could watch their previous campaigns and marketing ads or websites they designed to analyze their skills.

Product designing and development is maybe the most important aspect of a product, a well-designed product can create or generate demands in the market even if there are none. At the time when smartphones and laptops were in high-demands, nobody could have thought a product which is in the middle of these i.e. a Tablet might become so famous with the users.

Think about it, why did people choose Tablets over laptops and smartphones?

Design.

The product design of the Tablet was such that it generated interests among the users and demands in the market.

In this post, we shall discuss some aspects of product designing and development and how it is important to marketing.

What is Product Designing and Development?

Product designing and development is the phase when manufacturers hire designers to shape-up a particular idea, both internally and externally. Product designing and development involves aesthetics, shade, design, software application, coding and so one of the ideal product.

Some Important Stages in Product Designing and Development

The product design goes through various complex stages, some are mentioned as follows:

1) Research and Discovery: In this stage, the medical device designer determines customer needs and specifications which is the primary aim. A designer also researches through previous projects that had similar demands. An exploration of physical aspects of the device concerned is also studied, like: whether the device would contact the user, whether it should be portable, its size etc.

2) Specification Development: After the research is done, the designers focus on the material requirements, software tools, major restrictions, and other quantifications of the device concerned.

3) Engineering: This is the most important and complex step in the medical device designer process. Engineering as a whole includes; mechanical, electrical and software engineering. The customary designing tools and the 3D CAD software are used to initiate the design engineering process.

4) Prototyping: After the device has been engineered, a prototype of the device is developed. A prototype is the test version of the original device concerned. Prototyping helps in determining the problems and mistakes concerning the device.

5) Manufacturing: A full-scale manufacturing of the device is carried out once the above conditions are systematically fulfilled.

How is Product Design Useful for Marketers?

Some important points that marketers can learn through product designing and developments are:

1) A good design will help you fight the competitive market and take a unique stand.

2) In the technology market, product design attracts a lot of customers. In today’s world, people are more interested in features rather than the base idea.

3) In heavy machineries like bulldozers, ships or tanks, product design can be the ultimate decider on efficiency and usefulness.

4) A good product design always helps in building the image of the brand eventually converting into future profits.

5) Product design often influences consumer behaviour, major brands like Apple, Microsoft, or Louis Vuitton, Tommy Hilfiger have their own unique features and those features act as an introduction to the brand among the consumers.

In conclusion. Slack et al, in a 2007 research paper quoted:

“Good design satisfies customers and communicates the purpose of the product to its market. The objective of a good product design is to satisfy the customer by meeting their actual needs or expectation.

This, therefore, enhances the competitiveness of the organisation; product design can therefore be seen as starting and ending with the customer. The job of the product designers is to achieve designs that exceed the customer’s expectation.

They also try to design a product that performs well and is reliable during its lifetime, a product should be designed in such a way that it is easy to manufacture.

Using design through a business ultimately boots the bottom line by helping to create better products that compete on value rather than price”

This research perfectly sums up the value of product designing and development in lieu of marketing. A good design and easy development can create a good image of your brand among the customers and you can generate profits for the coming future.

Business Conference calls are gaining momentum because of its ability to bring employees together in real-time communication.

It has long been used by large corporations but with the rise of cloud computing or cloud communications, the business conference has become accessible to all types of organizations.

Business conference calling is a remarkable option whenever meeting in-person is not feasible or unnecessary. Reliability, the ease of access, and the usability of business conference calls make them the ideal option in numerous circumstances.

And that’s not all. Let’s dig in to learn more about the truth behind the popularity of the China business conference in London.

The Benefits of Business Conference Calls

As mentioned earlier business conference calling comes with a plethora of benefits such as:

Low Cost

Conference calling diminishes the need for face-to-face or in-person meetings and allows to save significant money there.

This is because physical meetings come with several expenses. You need to spend thousands on the venue/room hire, travel, and food for holding a single event.

And if you are a small business, such expenses can have even more of an impact on your budgets due to scaling effects.

But with business conference, you can recreate the meeting experience from your desk. Today’s advanced web conferencing solutions enable you to share and present ideas and have detailed discussions with ease.

Also, the services are cost-effective, offering a financially sustainable way to collaborate. You can subscribe to advanced conference calling platforms for low monthly charges. They allow you to access a custom-branded conferencing interface by telephone or via an internet browser like Google Chrome, Firefox, or Internet Explorer.

Long story short, swapping an in-person conference means zero travelings and the cost associated.

Increase Efficiency

Conference calling is one of the fastest ways to bring your employees together even if they are sitting at greater distances.

The obvious gain is that you and your employees do not need to waste time traveling to for in-person meetings. Conference calls are location independent so you can schedule it in a couple of minutes and at any time that works for all the participants.

Organizing an in-person conference has an average lead time of 7 days. But you can initiate conference calls instantly and solve any issues expediently.

Good for the Environment

By opting for business conferencing, you also contribute to saving the environment.

Are you wondering how does that happens?

Well, you don’t need to take notes with pen and paper or to print out documents to share around.

According to a report, a return from a flight from London to New York accounts for 25 percent of the person’s yearly carbon footprint.

In a nutshell, conference calling reduces the overall carbon footprint of your business significantly by reducing the need to travel.

Facilitates Remote Working

The deadly pandemic has made remote working a nice-to-have working style to a must-have. Many organizations are allowing 100% remote working for an indefinite period of time. And conferencing solutions play a key role in ensuring the remote working goes seamlessly.

In fact, remote working is not possible without teleconferencing. The biggest benefit of conference calls is that it provides a vital way to make sure your remote workers are well-informed and included, and allow for regular hand-offs and check-ins.

Ability to Cast a Much Wider Net

China business conference in London through conference calls keep the geographical proximity out of the equation. This means you cater to a greater number of stakeholders. Subsequently, you stand to funnel much more investment into your business.

It’s a no-brainer that reaching a wider audience and boosting the number of potential partnerships helps make successful partnerships and investments more likely.

And it’s not partnerships. Conference calls help you widen your net as you search for potential candidates.

You can conduct interviews through conference calls which is a wonderful way of speaking with candidates from further afield without either of you have to travel.

You will get the best candidate for your requirement. And even after the interview stage, the candidate doesn’t need to relocate.

So, are you taking the advantage of business conference calls? Do you have any questions about the China business conference in London? Please feel free to leave your comments below.