China not only regarded as the most populous nation but also the largest netizens inhabitation in the world. Through the rapid growth of science and technology, China has become a computerized country. One must consider this while doing business related to an internet domain. Everyday opportunities sprout fiercely in China but with many challenges like language problems, internet censorship, the difference in culture, complexity, etc but it is worth a try. Unlike other Asian countries, China has its own services and products of technologies rather depending on the western countries. Therefore, to have your presence in digital marketing in China you need to use their search engine and social media for becoming successful. The below mentioned tips will help you to head in the right direction.

The rapid increase in Mobile Usage – According to the Chinese Government, 802 million people are using the net as of 2018, which is 57.7 percent of the total population. Interestingly, 788 million people are mobile users that are a whopping 98 percent of the nation’s total user base. Meanwhile, the revenue in social media advertising as of 2019 is $14, 760 m and by 2023, it will result to $42, 692m where there is the annual growth rate of 30.4 percent. In 2014, mobiles ad accounted for 6 percent of the market and research suggests that by 2019 it will be 80 percent. In China, who have pay per click Baidu accounts, Baidu is trying to get more advertising dollars by giving mobile-friendly features like enhanced CPC bidding and call extension.

The vision for Digital Marketers:

Visitors always expect a user-friendly and smooth experience on your sites whether they are using a desktop or a smartphone. As different marketing tactics and paid search is driving traffic to your site, one need to be serious about prioritizing mobile optimization and evaluation of mobile site performance in 2019. The paid search marketers must carefully analyze the return on investment from desktop and mobile campaigns and allocate specific budgets across devices. While running campaigns on mobile, do not forget to check the guidelines mentioned in Baidu’s whitepaper.

WeChat plays a significant role in Business – WeChat announced at the Tencent Global Partners Conference that their app had 1,082 million active users by September 2018. There are more than 4 million monthly active official accounts that are serving over 800 million official account users. Statistics show that WeChat leads the social media industry and it shows that unlike western nations, Chinese netizens prefer using instant chatting tools for communication at the workplace. It is the most frequently used tool over QQ and phone.

The vision for Digital Marketers:

There is an increase in competition for an audience using official WeChat accounts. Business-to-Business marketers must give extra effort for getting the right audience and provide customized content for grabbing the niche content. It is a known fact that Chinese people love to use WeChat for business, so to become successful in digital marketing in China, the marketer must work closely with the sales team for providing a seamless journey for buyers and visitors. Think more about the content quality, use the platform more for communicating with the prospects like generating a conversation window that will help the visitors to quickly contact you or create a QR code so that people can easily follow your account.

Targeting the Right Audience – In 2017, more than 57 percent of the ads spend went towards the internet that means the digital marketing landscape has become more competitive. For generating a good ROI, marketers have to talk to the right people at the right time by using the right tools. Social media platforms like WeChat, Weibo, Baidu, and Tieba have launched advertising products that target audience for increasing sales and marketing performance. For example, Baidu’s product for targeting people has become more sophisticated. It has features like filtering out people’s gender and age, browsing history, keyword search history, and their interests.

The vision for Digital Marketers:

Marketers dealing B2B segment must take advantage of the targeting options available on Baidu and social media platforms. These tools help in creating an integrated marketing plan with paid campaigns that will target selected audience from various platforms.

If you have a business in China, you cannot do without WeChat marketing. But putting forth a statement like this is just simplifying the power of WeChat to grow your business exponentially. If you are unfamiliar with WeChat, you need to know the valid reasons to use it.

So, what exactly is WeChat and how can it help your business?

About WeChat

WeChat was launched as a mobile messaging app in 2011. But over the years, the application has grown to include a variety of useful features – some specifically focused on businesses. It was developed by the Chinese Internet giant Tencent.

You can use WeChat on phone platforms such as iPhone, Android, and others. Millions of people in China use WeChat on a daily basis for social networking and as a messaging app but also to use its mobile commerce features.

Companies use WeChat to connect with their existing customers, reach out to new ones, and increase their brand visibility. In China, WeChat is the go-to social, messaging, and m-commerce app for the people. So, it is where your business also needs to be and in a robust manner.

Reasons to Use WeChat Marketing

If you are a local business in China, you need WeChat Marketing. If you are international and planning to enter the Chinese market, you cannot do without harnessing the power of WeChat.

Consider these reasons to use WeChat marketing.

For Mingling with your Customers and Prospects

WeChat is a messaging app that offers users features like voice chat, video call, geo-location search (to connect with new people), post moments (images, thoughts), play games, use emoticons, and generally remain connected with your friends and family. With the availability of such features, it is no wonder that millions of people in China use WeChat on a daily basis. Now, this gives businesses the best platform to directly connect with their customers and prospects. With WeChat, you can reach Chinese citizens (or others of Chinese descent) across the world who use the app.

You can use QR codes in different ways to increase your user base on WeChat. Official accounts have a limit on the amount of posts they can publish each day. So, increasing the user base is paramount. With useful content, you can keep your followers interested in your brand and even make it more visible. WeChat also offers a feature for location-based marketing. You can utilize it to reach users as per their locations and offer them more useful content.

Businesses can also use H5 (HTML5) campaigns for more creative content such as quizzes and games for their followers. With such features available for businesses, it becomes easier to connect with your customer base.

For Utilizing the Power of Mobile Commerce

Businesses can open dedicated accounts to directly reach their customers. You can hire experts for the job or do it via your in-house marketing team if they have the capability for it.

You can open subscription accounts to publish content and share it with other users who have connected with your company/brand. It is also ideal for small business owners and service providers to promote their businesses. Use a service account for more robust commerce functionalities and features. Open an enterprise account for more cohesive internal communication and greater security.

WeChat regulations regarding these accounts and other features keep changing given the fast pace of the digital landscapes. It is best to thoroughly research about the right account to open and the best way to utilize it for mobile commerce.

Users can buy products and pay for many services from their WeChat accounts. WeChat offers a seamless way to increase your sales by offering users easier access to their favorite brands.

For Robust Business Growth in a Competitive Market

Other than the above-mentioned features, WeChat also offers advertising options to businesses. You can also work with key opinion leaders (KOLs); akin to influencers, to reach more WeChat users. All the WeChat features offer businesses a way to directly reach customers in the massively-competitive Chinese market. WeChat offers an important digital space in China. It is a social behemoth that businesses cannot ignore. If you run a business in China, you definitely need WeChat Marketing.

Video content marketing is perhaps one of the most important promotional tools you can use to expand the scope of your business. It is a versatile medium, and it can reach a wider audience than the still image and written forms of advertising. People may shirk from reading an article, but they generally have less of a problem with watching a video. Our brains tend to appreciate visuals more. The use of videos in marketing has become somewhat mandatory, and it is an investment that let’s the organization connect with audiences in a compelling manner.

Let us look at how video marketing companies can make a difference in your business’s public image:

You Get the Benefit of Professional Know-How

If you want to use videos to market your business, the videos must be first-rate and of professional quality. Otherwise, your marketing efforts are going to come to naught, and you could even end up harming your brand’s reputation. Most business people are too busy to invest the time and effort required for learning video shooting and production techniques. It makes more sense to hire a video marketing company that has an experienced and knowledgeable crew to shoot your videos for you.

You Get a Wide Range of Video Production Services

After you’ve discussed your basic marketing goals, the video marketing company will help you to identify the type of video content and creative direction that will best suit your business and your targeted audience. You don’t necessarily have to select one kind of video but can go for multiple styles and share these on different platforms to reach different audiences. You can choose explainer videos, product videos, business documentaries, staff interviews, customer interviews, as well as identifying creative opportunities to leverage video. The video marketing company’s crew will have the expertise to produce almost any type of video content your organization may require.

You Get Effective Marketing Videos

The main reason you are commissioning videos is for promotional and marketing purposes. You may have other lofty aims, like educating the public and providing them with valuable information, but the bottom line is always marketing your products and services. Video marketing companies won’t forget this even if you do. They will assess your business needs and produce compelling video content that will bring you maximum benefit. They know what works best in the current marketplace and they will guide you accordingly.

Depending on your business and your business goals, they may create explainer videos that inform the public about what your company does, about the kinds of products and services you sell, and about how beneficial they could be for customers. If well-produced, these types of videos are useful in grabbing people’s attention and getting the intended message across.

You Get Assistance with Polishing Your Marketing Mantra

Since video marketing companies have a great deal of marketing expertise, they will help you to write and polish a compelling marketing video script.  They will help you break down complex information in a simple, easy to understand form and decide on the visuals to go with it.  They will advise you about making interview videos with your business employees and customers, making advertising shorts, or brand films, with actors and actresses, or finding ways to leverage live streaming technology. At the end of the day, you want videos that people will find entertaining as well as informative.

You Get Help with Building Audience Trust

The video marketing company will help you produce authentic-sounding, meaningful, and informative video content on a regular basis. This approach will help you to methodically leverage the medium and potentially reach global audiences.

With content that build trust, will come action, and that will help to drive your business – whether that means more sales, better brand awareness, increased engagement, or all of the above. Working with the right video marketing company will open to opportunities and provide you with a new avenue to tell your story.