Why Use WeChat Marketing
If you have a business in China, you cannot do without WeChat marketing. But putting forth a statement like this is just simplifying the power of WeChat to grow your business exponentially. If you are unfamiliar with WeChat, you need to know the valid reasons to use it.
So, what exactly is WeChat and how can it help your business?
About WeChat
WeChat was launched as a mobile messaging app in 2011. But over the years, the application has grown to include a variety of useful features – some specifically focused on businesses. It was developed by the Chinese Internet giant Tencent.
You can use WeChat on phone platforms such as iPhone, Android, and others. Millions of people in China use WeChat on a daily basis for social networking and as a messaging app but also to use its mobile commerce features.
Companies use WeChat to connect with their existing customers, reach out to new ones, and increase their brand visibility. In China, WeChat is the go-to social, messaging, and m-commerce app for the people. So, it is where your business also needs to be and in a robust manner.
Reasons to Use WeChat Marketing
If you are a local business in China, you need WeChat Marketing. If you are international and planning to enter the Chinese market, you cannot do without harnessing the power of WeChat.
Consider these reasons to use WeChat marketing.
For Mingling with your Customers and Prospects
WeChat is a messaging app that offers users features like voice chat, video call, geo-location search (to connect with new people), post moments (images, thoughts), play games, use emoticons, and generally remain connected with your friends and family. With the availability of such features, it is no wonder that millions of people in China use WeChat on a daily basis. Now, this gives businesses the best platform to directly connect with their customers and prospects. With WeChat, you can reach Chinese citizens (or others of Chinese descent) across the world who use the app.
You can use QR codes in different ways to increase your user base on WeChat. Official accounts have a limit on the amount of posts they can publish each day. So, increasing the user base is paramount. With useful content, you can keep your followers interested in your brand and even make it more visible. WeChat also offers a feature for location-based marketing. You can utilize it to reach users as per their locations and offer them more useful content.
Businesses can also use H5 (HTML5) campaigns for more creative content such as quizzes and games for their followers. With such features available for businesses, it becomes easier to connect with your customer base.
For Utilizing the Power of Mobile Commerce
Businesses can open dedicated accounts to directly reach their customers. You can hire experts for the job or do it via your in-house marketing team if they have the capability for it.
You can open subscription accounts to publish content and share it with other users who have connected with your company/brand. It is also ideal for small business owners and service providers to promote their businesses. Use a service account for more robust commerce functionalities and features. Open an enterprise account for more cohesive internal communication and greater security.
WeChat regulations regarding these accounts and other features keep changing given the fast pace of the digital landscapes. It is best to thoroughly research about the right account to open and the best way to utilize it for mobile commerce.
Users can buy products and pay for many services from their WeChat accounts. WeChat offers a seamless way to increase your sales by offering users easier access to their favorite brands.
For Robust Business Growth in a Competitive Market
Other than the above-mentioned features, WeChat also offers advertising options to businesses. You can also work with key opinion leaders (KOLs); akin to influencers, to reach more WeChat users. All the WeChat features offer businesses a way to directly reach customers in the massively-competitive Chinese market. WeChat offers an important digital space in China. It is a social behemoth that businesses cannot ignore. If you run a business in China, you definitely need WeChat Marketing.
SEO Expert – A Short Guide to Search Engine Optimization
It has been noted that most websites on the first page of Google receive majority clicks and it shows that a website will receive a higher click-through rate and more traffic if it is on the top of the search engine results. Consumers use smartphones and technology to look for products and services. When they search using specific keywords, your website will show up on the search engine results, and this will attract a higher number of website visitors. SEO can help improve the online visibility of your business to a great extent.
How does SEO work?
Google is a widely used search engine across the globe. Their search results are based on the authority and relevancy of the pages which it has crawled and then included in the web index. Google tries t provide the best answer to any users query and uses more than 200 signals in scoring the search results. SEO is about optimizing the website so that it is easier for the users to navigate and to ensure that it is easily accessible. The website should use words which people type in the search engine so that Google can provide an excellent user experience with high-quality content.
If you want to work on the SEO strategy of your business, a Houston SEO expert will help you build a strategy that aligns with your long term business goals. The experts research keywords and choose the ones that are most searched for. Google has a team of quality raters that will evaluate the quality of the results and then rank the website. They include a number of aspects to ensure that they give the best answers to users. The Page rank will calculate the authority and popularity of the page and will help improve the quality of links to the website from other websites. SEO requires quality content, keyword research, and link building. You need to ensure that the content on your website is relevant and high in quality. You will have to update the content from time to time so that you give your users something new each time they visit the website.
What is onsite SEO?
Onsite SEO includes the activities on a website which improve its organic visibility. It includes optimization of the website and content in order to improve the experience, relevancy, and accessibility for all the users. The activities in onsite SEO include keyword research, onsite optimization, technical auditing, and user experience.
What is offsite SEO?
Offsite SEO is about all the activities which are carried outside of the website in order to improve organic visibility. Also known as link building, offsite SEO tries to increase the links to the website. It includes content marketing, digital PR, outreach, and promotion.
A successful SEO strategy will have both, onsite and offsite SEO. However, it is important to remember that Google will penalize in case of low-quality links or content. In order to achieve a higher ranking on Google search results, it is important to constantly work on the SEO strategy and improve the content on your webpage. A professional SEO expert will help you choose the right keywords and links that will attract visitors to the website. SEO is complex and requires market knowledge and technical knowledge. Hence, if you are not aware about the different ways you can built a marketing strategy using SEO, it is best to outsource the service.
SEO is a form of growing traffic to your website in an inorganic manner. There is no guarantee that the visitor to your website will convert into a buying consumer, but there is a chance they become loyal to your brand. SEO can lead to higher brand awareness which will ensure that the consumers trust you. When you are at the top of the search engine results, you need to ensure that your website is easy for the users to navigate and it does not take a lot of time for the web pages to load.
Hire a Professional SEO to Create Quality Result for Your Business
The SEO experts work to attract new customers to the website consistently, and they know how to draw traffic towards your website. Here is how a Houston SEO expert can help to make your business stand ahead of your competitors.
Relevant content
An SEO Expert in Houston understands the ways to write the website content. The website content is the key driver of the ranking of the website on the search engine, and nothing beats good quality content. When the content is specific and targets the prospective customers, it helps to increase the traffic to the website. This helps to increase the authority and the relevance of the website.
The SEO experts identify the target keywords and phrases for every page based on what they think the searchers would use. They create content using these high-quality keywords and make them appear naturally in the content. It is an SEO expert who can write good quality content without stuffing in the keywords. The website pages target the users, and the flow is seamless not letting the reader realize that the content has been optimized for the search engine.
Content is regularly updated
The SEO experts keep reviewing the website content and make changes so that the website stays relevant and holds its top ranking in the search engines.
Metadata
The SEO experts work on the metadata. This is what gives information about the page content.
• The title metadata is the title that is displayed in the top of the browser window, and this is the headline in the search engine result. This is the most important data on your website page.
• The description metadata is the text that the browser uses in the search result of the page. This gives information to the clients about what is contained on the website. It should be interesting for the people so that they want to enter the website. The search engines may not use the description, but it is good that you include them.
• The keyword metadata is something that the search engines rarely use. It pays to add them to your keyword metadata.
A site that is link worthy
The SEO experts will create links that are relevant. These links are created in the text itself. The link used will be keyword rich, and this will help to increase the ranking of your website as well as of the website that the link directs the users to. The SEO experts use descriptive links that help to improve the search engine optimization and makes the website of value.
Alt tag
The SEO experts make use of video and visual media in order to create a top quality result for your website. The alternative text descriptions are used to let the search engine to be able to locate your website page. This is important and is a way to improve the search engine ranking.
SEO experts know the three levels of SEO
The SEO expert will incorporate all the three levels of SEO to create a result for your business.
• They use technical SEO where your site is structured to let the search engine crawl and list your website content easily.
• They use on-page optimization and use key elements that help to increase the website traffic.
• They make use of the off-page optimization that uses link building techniques.
To survive and grow your business, it is important that your brand can create an online presence. An expert helps to optimize your website so that the search engine can locate it and give your website a high ranking. A good approach to SEO is important to be able to drive more traffic to your website and attract more customers. This is crucial to be able to create sales and increase profits and to be able to meet the objectives of the business.
What Video Marketing Companies Can Do for Your Business?
Video content marketing is perhaps one of the most important promotional tools you can use to expand the scope of your business. It is a versatile medium, and it can reach a wider audience than the still image and written forms of advertising. People may shirk from reading an article, but they generally have less of a problem with watching a video. Our brains tend to appreciate visuals more. The use of videos in marketing has become somewhat mandatory, and it is an investment that let’s the organization connect with audiences in a compelling manner.
Let us look at how video marketing companies can make a difference in your business’s public image:
You Get the Benefit of Professional Know-How
If you want to use videos to market your business, the videos must be first-rate and of professional quality. Otherwise, your marketing efforts are going to come to naught, and you could even end up harming your brand’s reputation. Most business people are too busy to invest the time and effort required for learning video shooting and production techniques. It makes more sense to hire a video marketing company that has an experienced and knowledgeable crew to shoot your videos for you.
You Get a Wide Range of Video Production Services
After you’ve discussed your basic marketing goals, the video marketing company will help you to identify the type of video content and creative direction that will best suit your business and your targeted audience. You don’t necessarily have to select one kind of video but can go for multiple styles and share these on different platforms to reach different audiences. You can choose explainer videos, product videos, business documentaries, staff interviews, customer interviews, as well as identifying creative opportunities to leverage video. The video marketing company’s crew will have the expertise to produce almost any type of video content your organization may require.
You Get Effective Marketing Videos
The main reason you are commissioning videos is for promotional and marketing purposes. You may have other lofty aims, like educating the public and providing them with valuable information, but the bottom line is always marketing your products and services. Video marketing companies won’t forget this even if you do. They will assess your business needs and produce compelling video content that will bring you maximum benefit. They know what works best in the current marketplace and they will guide you accordingly.
Depending on your business and your business goals, they may create explainer videos that inform the public about what your company does, about the kinds of products and services you sell, and about how beneficial they could be for customers. If well-produced, these types of videos are useful in grabbing people’s attention and getting the intended message across.
You Get Assistance with Polishing Your Marketing Mantra
Since video marketing companies have a great deal of marketing expertise, they will help you to write and polish a compelling marketing video script. They will help you break down complex information in a simple, easy to understand form and decide on the visuals to go with it. They will advise you about making interview videos with your business employees and customers, making advertising shorts, or brand films, with actors and actresses, or finding ways to leverage live streaming technology. At the end of the day, you want videos that people will find entertaining as well as informative.
You Get Help with Building Audience Trust
The video marketing company will help you produce authentic-sounding, meaningful, and informative video content on a regular basis. This approach will help you to methodically leverage the medium and potentially reach global audiences.
With content that build trust, will come action, and that will help to drive your business – whether that means more sales, better brand awareness, increased engagement, or all of the above. Working with the right video marketing company will open to opportunities and provide you with a new avenue to tell your story.
What is Local SEO and How They Help to Increase Your Business?
Digital marketing has changed the way business is marketed, and it is fair to agree with the popular opinion of SEO being an important aspect of digital marketing. However, not many are aware about Local SEO services and the different ways it can benefit your business.
Understanding Local SEO
Local SEO is an important part of digital marketing, and an understanding of the same will help you market your business in the right manner. Local SEO is the promotion of your business on location-based searches. It is a slight variation from the traditional SEO and helps local consumers find your business. This basically includes all the geo qualifiers like the zip code, city, and the state. It is important to give your time and money to Local SEO. Especially if you own a physical store; local SEO will help you grow your business. Majority users of smartphone tend to use the search engine for local searches, and more than 50% of them actually visited in person.
It works on the same lines as traditional SEO but caters to local searches and local consumers. This means when a consumer searches for a local business, yours will show up on the search engine results. If you have a brick and mortar store, you need to ensure that your local SEO is on point and your online presence should be visible.
Impact of local SEO on your business
If you own a small or medium business, local SEO services Houston will be extremely rewarding for you. Here are some ways in which your business can grow with local SEO.
• Discovery of the business: Local SEO will allow the customers to discover your business out of all the business in the locality. Many searches on the search engine come from people who are not local in the area and are looking for a business similar to yours. If your local SEO is done in the correct manner, you will be able to capture the audience.
• Share information about your business: With local SEO, it is possible to share information about the business with potential customers. When you display the information on the search engines, it becomes easier for consumers looking for your business to contact you.
• Build online visibility: Even if you do not have an online business or a website, you will be able to build strong online visibility with local SEO. Your business will stand out in the searches and will generate more traffic through the online leads.
• Majority people perform a local search before visiting: Almost 61% of consumers perform a local search before they make a decision to contact the business. It allows the consumers to gain information about the business and the power to take action. It will eventually grow your business and will help convert the leads into paying consumers.
• Grow the revenue: When people can find your business online, they will make more calls or visit in person, and this will help grow your revenue. If someone is searching for a local business and fails to find you on the search engine results, you might be losing them to your competitors. With an online presence, you can actually grow the revenue of your business.
• Build a strong customer relationship: With Local SEO, you can drive consumers to your business and ensure that they make decisions that are favorable to your business. If they have more data about your business, they will trust you much more. This will actually build a strong foundation on which you can increase their loyalty and grow a mutually beneficial customer relationship.
Now that you know the importance of local SEO for your business, you will be able to manage your online presence in a significant manner. With local SEO, you will not only attract traffic to your business, but you will also be able to generate higher revenues. Your organic search engines will increase, and you will score over your competitors.
