Why Your Business Needs Digital Marketing to Realize its Online Goals?
For many international companies, there are plenty of financial incentives for expanding their operations to China. As one of the fastest-growing economies in the world, the country offers extensive business opportunities that can potentially result in immense profits. Additionally, with 854 million and counting people on the Chinese internet, you have plenty of scopes to market your products and services. However, to tap your target audience successfully, you will need to harness the power of digital marketing in China.
Let us consider some of the reasons why your business needs digital marketing to realize its online goals:
Digital marketing allows you a more extensive reach
To make your brand a household name in China, you will need to get your products and services before as many people as possible. It is much more convenient to do this through digital marketing in China (adstochina.westwin.com/Digital-Marketing-in-China) than using traditional tactics. Given that an increasing percentage of the population accesses the internet using handheld devices like smartphones and tablets, they will be more likely to notice your advertisements if they are online.
People go online on the lookout for entertainment, knowledge, and advice. They also use the internet to socialize, share things, and make purchases. If you can tap into their digital activities and create appealing and persuasive brand advertisements, you are likely to have a chance of success.
Digital marketing allows you to research your target audience
While having an online presence on the Chinese internet is important, It is not sufficient in itself to aid your digital marketing efforts. Everyone online is not likely to be interested in your products and services and so random targeting will only end up being a waste of your time, effort, and finances. Instead, you need to research your target audience and the channels they frequent and tailor your marketing strategies specifically towards those. Additionally, for marketing success, you can segment your target audience by age, gender, location, income, education, interests, and so on, and create different marketing campaigns targeting these segments.
Digital marketing allows for multiple marketing channels
To reach your target audience and realize your business goals, you need to be on the digital platforms and channels that they use. You can leverage the different elements of digital marketing such as blogs, videos, banner advertisements, infographics, pay-per-click (PPC) advertising, email marketing, search engine optimization, and social media optimization. Additionally, depending on your budget and requirements, you can make use of paid or organic marketing efforts.
Digital marketing allows you to engage in search engine marketing
Search engine marketing is a crucial aspect of digital marketing in China. Paid advertisements and promoted content can be very effective in the country as, unlike in the West, people haven’t yet become blase about them. If they come across your banners and find them interesting, they will click on them. So, the more easy-to-find your content is, the better for you.
By using specific keywords and keyword phrases in your marketing campaigns, you can make it easier for your target audience and other potential customers to find your content and review your products and services. Then, depending on how useful they find your brand, you could get plenty of sales.
Digital marketing lets you track and analyze your advertising campaign performance
To make sure that your advertising campaigns are working well and you are getting good ROI, you need to track and monitor their performances. You can analyze the measurable results like visits, clicks, conversions, impressions, and click-through-rates, and decide how to proceed further. You can try out different strategies that match your budget, channel requirements, and time limit for achieving marketing goals and go with the ones that deliver the results you want.
As you see, digital marketing in China can facilitate the promotion of your products and services in the country. However, if you are not fluent in Mandarin, Cantonese, and other Chinese languages or are not very familiar with the local culture, you should consider working with a China-focused digital marketing agency. They can advise you about tailoring your content to local trends and requirements to get maximum exposure. They will also vet your content to ascertain that it is socially and legally appropriate in China.
Social Media Marketing- Why it is Powerful Weapon to Get Website Success
Out of the growing number of Chinese internet users, a large percentage have at least one account on the leading Chinese social media platforms like WeChat and Weibo. If you want to get the attention of these potential consumers for your business, you need to be on social media as well.
Social media marketing in China can help drive online traffic to your website and make more people aware of your products and services. And if you are offering what they want, it will increase your sales and bring your business success.
Here are some reasons why social media marketing in China (adstochina.westwin.com/social-media-marketing-in-china) is such a powerful weapon for website success in China:
It leverages social media trends
Social media trends are a good indicator of what people find fascinating and what they are talking about on local, national, and international levels. As these trends tend to capture public attention and drive online traffic, leveraging them for marketing purposes can turn the limelight on your products and services too. You can use the top trending themes to create attention-grabbing advertising campaigns and make your website better known to your target audience.
Additionally, you can assess what the current public sentiment is and use that to modify and improve your website and business services.
It builds social relationships
To achieve business success on social media, you will need to build relationships with your potential customers. If you are accustomed to traditional marketing modes, many of them won’t work as well on social media. For instance, unless you are a renowned company, people may disregard repeated calls to action to buy your products or services. They have become too used to such advertising tactics.
You will need to give them a good reason to care about your brand and visit your website. By engaging with them on a real level on things that interest them, you may be able to position yourself and your business as something they can relate to and trust. They may then become interested in checking out what you have to offer and may become loyal brand customers.
It fosters better customer service
By embedding social media applications on your website, you open up better communication channels with current and potential customers. You can keep track of what they are saying about your brand. You can respond quickly to queries, concerns, and complaints. Most people will appreciate the effort on your part, and that can improve your brand’s public image and get you more customers.
It is effective for promotional purposes
By taking advantage of paid advertising on the top social media platforms like WeChat, Weibo, Tencent QQ, and Baidu, you can get your products and services before more people around China. As users consider these platforms to be trustworthy, they will not hesitate to check out the advertisements and promotional content that appear on them. If you create attention-grabbing marketing campaigns, you can potentially get over a million views, and your business may correspondingly prosper.
In addition to paid promotion, you can also use images, videos, blogs, articles, and other free promotional modes to boost your online profile. You can create original content on Baidu Tieba and focus on engaging with specific groups to promote your brand. As long as your content interests the target group and you post regularly, You can gain a lot of organic following in this manner, and there is always a chance that some of your followers will transform into buyers.
It is useful for demographic targeting
Although millions of Chinese people use social media, they are not all necessarily going to become your customers. So, publishing marketing posts without any prior plan probably won’t work out too well. You might even end up wasting your marketing budget. To avoid that, you should carry out in-depth market research and pinpoint potential buyers by age, buying habits, interests, location, and income. The next step is to use this data to customize your advertising campaigns to attract these different segments to your website and convince them that using your products and services will benefit them.
As you see, if judiciously used, social media marketing in China can be extremely powerful in determining your website and business success.
Digital Advertising on Baidu: A Recipe for Success
China is an ever-flourishing marketplace, one that is being tapped into by foreign businesses relentlessly every year. Entering the Chinese market has many implications to your business, the highest of which would be a much larger target audience. Expanding your business into China may seem like a tempting option, but keep in mind there are multiple factors to consider before jumping the gun, one of which is Baidu advertising (adstochina.westwin.com/Baidu-Advertising)!
What Is Baidu?
Let’s start at the beginning; Baidu is a successful Chinese company that focuses on web services. Established in the year of 2000, it is currently one of the largest internet companies in the world. Offering a wide range of services, Baidu is most popularly known for its efficient search engine. You may think of Baidu’s search engine as the Chinese equivalent of Google.
Baidu is responsible for over 70% of the Chinese internet-search queries, which comprises of over tens of billions of searches on its search engine in just a month. Additional to its methodical search engine, Baidu also offers data storage capacity, music-streaming services, images, and maps. From a marketing standpoint, Baidu’s most interesting service offered is its pay-per-click ads!
Baidu Advertising: A Recipe For Success
Evidenced by what you’ve read so far, marketing with Baidu is no joke. Most of Baidu’s revenue is generated from marketing and advertising. There are multiple ways in which you may use Baidu advertising and marketing services to not only promote your brand but also tap into the burgeoning and ever-growing Chinese marketplace. Here are three common ways to take advantage of Baidu advertising:
1. Baidu Tuigang
A Baidu advertising platform (quite similar to Google Adwords or Adsense) which enables advertisers to promote their ads by displaying it on search result pages and other websites while on the Baidu search engine. Now, even though the main admin interface for Baidu is in Chinese, you can now develop an English version of the same. However, if you’re looking to tap into the Chinese market, it might be more beneficial for you to keep the interface in Chinese.
2. ProTheme
This type of Baidu advertising involves displaying of promotional links and ads on specific web pages (that are under the Baidu Union). It is a much more specific way of advertising through Baidu, than say Tuigang.
3. Pay-For-Placement
Pay for placement is a very good advertising technique, one that is shunned by Google. Luckily, Baidu promotes it, and if you wish to promote your brand using P4P, you may do so with Baidu! This allows companies to reach out to customers after specific searches. Companies may bid on keywords to have their ads/website information displayed on search engine result pages.
Now that you have an idea about Baidu advertising and how it could be beneficial to your brand’s promotion, let’s find out why one would choose Baidu advertising over the rest?
Why Choose Baidu Advertising?
Let me put it this way: Baidu owns over 70% of the Chinese market share, making it impossible for other competitors in the market to come close to this figure. Much like Google rules the Western world, the Baidu market share is just too big a slice for anyone else to come in and steal the spotlight.
Now, here’s the interesting part: research proved that Chinese consumers do not mind having online ads and website links on their search engine result pages. They further believe that any company willing to promote their promotes using pay for placement must be reputable and respected. This is surprising, given that the customers in the West have varied responses.
With Baidu ads splashed over 600,000 Chinese web pages, you don’t even have to think twice when considering the potential growth factor it would have on your company: the marketplace for new business is truly enormous.
The Success Stories?
Many foreign companies have reported massive rates of success from Baidu advertising, especially when compared to other forms of advertisement; this just goes to show how popular Baidu advertising is among the Chinese population: not only ads target PC users, but also other users that access the Baidu search engine web pages via mobile and tablets. Google claims less than 2% in the Chinese market today. Even with other players in the Chinese market, like Sogou, Haosou, and Shenma, Baidu has got to be the first port of call when it comes to search marketing campaigns and advertising in China.
Essential Things to Consider When Hiring A Digital Marketing Agency
When looking for a China digital marketing agency to pull off marketing campaigns in China, one of the toughest markets to tackle, you may run across many companies offering you heaven and earth, and everything in between. They will offer to get you millions of hits on Baidu, to get you trending on Weibo, and much, much more. How do you decide between the legitimate claims and the ones which are nothing more than smoke and mirrors? Here are some tips to help you decide:
Top Tips to Find Digital Marketing Agencies
You can search online to find the best digital marketing agencies that offer campaigns for China. Contact at least three or four and inquire about their operation methods. Here are a few things you would want to keep an eye out for:
Take on marketers who can handle China’s social media ecosystem
Digital marketing in China works very differently from digital marketing in the US, UK, or elsewhere in the world. This is because China’s social media needs are broadly met by WeChat and Weibo, as compared to the wide range of social platforms available in other countries. So, when you choose a marketing agency, make sure that they are intimately familiar with the Chinese digital ecosystem. You must also go through the undoctored results and metrics from their previous campaigns to judge their capability in tackling the challenging tasks you might throw at them. Another important thing to keep an eye out for is if the agency has other clients who are in your field, thus demonstrating that they have knowledge on how to market your product.
Don’t just focus on keywords while hiring
Many digital marketing companies these days focus entirely on keywords and putting together long lists of SEO search phrases. But keywords often have little impact on the success of your marketing campaigns. What really works is using those keywords, plus a lot of secondary research, to create ads, landing pages and content that turns those clicks into sales leads. Make sure your marketing agency is not just focused on generating lists of keywords, but also on following up those keywords with the hard work that comes after.
Have a method ready to measure ROI
Reliable digital marketing agencies will prove the return on investment of their efforts, putting in place tools and analytics that will tell you everything relevant to your business growth in China. Some of the common things you can expect to see are:
● Analytics showing metrics and tracking the growth over time of your website traffic and ad effectiveness.
● Call tracking systems to measure how many sales leads you’re getting and closing every day.
● Suggestions on how to reduce your advertising cost per new customer and increase your profit margins.
Approach your marketing goals holistically
Digital marketing agencies often make the misstep of focussing purely on ads and social media sponsored posts. However, in order to reach greater levels of success on digital media, it is important to look at your entire digital footprint and to work on all aspects of your web presence. If you come across an agency that does not just this but also works with you to improve your offline marketing efforts and helps you build your place in the local Chinese community, you can rest assured of quick and stable growth over time.
Last but not least, have a clear plan in mind
Always ask the agency you hire to give you a high-level overview of the marketing plan before they begin any work. Check that the agency has a detailed process to follow and can explain how exactly it all works for you. Here are some things to keep an eye out for:
● They should start with a discussion about your goals, needs, and objectives, as well as developing a good understanding of your business situation.
● They should then let you know of the baseline measurements and analytic data, so you can measure the ROI and track improvements over time.
● They must develop good-looking and effective landing pages to send your ad-traffic to.
● They must improve the SEO and content on your website, revamping if necessary, so as to turn more visitors into sales leads.
● They must work closely with your Chinese social media and email marketing accounts to improve your online visibility and traffic.
How SEO Company Makes Your Site Visible Online?
You may be wondering how your business can prosper from SEO if you are not hiring an SEO company. If you are new to digital marketing, it can be a little complicated. If you are purchasing for SEO services online, probably you have come across a few SEO companies. Although they discuss their services on their sites, still it is difficult to understand what exactly these companies do. Here we will be answering what is an SEO company and discuss a few ways how SEO firms are a boon for your business.
All about SEO Company
It offers search engine optimization (SEO) services to businesses for helping them to improve their visibility on the web. SEO is the process to make changes to your content and business design for making your site more attractive to the search engines. The better your site is optimized for search engines, the higher the chances your website will be to rank on the initial page of the search engine results for phrases and keywords that are significant to your product/service or business offering.
A huge benefit of using Dallas SEO Company is they are experienced in helping brands to get top ranks on search engines. The experts know the tricks to help you draw more organic traffic to your website through various search engines. An SEO agency consists of professionals in various areas of search engine optimization. These professionals offer a wide range of services like developing a strategy keeping in mind your products and services, auditing your site and implement tactics that will help to reach your goal. They will treat your site as if they are using their own site. They will make decisions for your website’s SEO is an effort for maximizing the return on investment and help your business to succeed.
Benefits of using an SEO Agency
There are various benefits to hiring SEO experts to help to optimize your site for the search engines. Here we will discuss three ways how an SEO company can help your business to grow.
SEO Company helps your business in improving your Search Engine Rankings
By using the updated strategies and tools, an SEO firm knows how to improve your site to make it look attractive to various search engines. For attracting your ideal buyers they will help you to choose the right keywords. They will make sure that your website architecture is optimized for search engine crawling. They also identify what changes your brand can make to your content and site design thereby improving the chances to rank high on the search engine results page. The higher your content ranks for important phrases and keywords, the better are the chances of getting relevant and new leads.
Help in Improving the Quality of your Website Traffic
By helping your company’s website to rank high on the search engine results page, Dallas SEO Company also helps in increasing the traffic quality coming to your website. Please try to understand, if you want to rank for phrases and keywords that align accurately with your service or product offering then the traffic that you are drawing to your site is much more relevant. As you are bringing more traffic to your website, you are increasing the chances to influence conversions. This is because the users who are visiting your site are likely to be interested in your services or products. A recent survey shows that although pay-per-click ads are always on top of the search engine results page, over 70 percent of searches get converted from clicks on the first page of search results. It is because most people find the world’s most popular search engine more credible. So a proper SEO strategy will surely attract more traffic.
Provides Measurable Outcomes
Another way your SEO agency can help your business to succeed is by delivering measurable results. Unlike traditional marketing strategies, SEO can be measured and tracked easily during every step of your campaign. By asking your firm for a monthly analytics report about your SEO campaigns, you can get an idea of how the SEO services are valuable for your business.
